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Cover: 9781009303231 | Multimedia Comprehension | Wolfgang Schnotz | Taschenbuch | Englisch
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Multimedia Comprehension
Taschenbuch von Wolfgang Schnotz
Sprache: Englisch

36,55 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
"Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors"--
"Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors"--
Über den Autor
Wolfgang Schnotz is Emeritus Professor of General and Educational Psychology at the University of Koblenz-Landau, Germany. He was a member of the Reading Expert Group for the OECD, Chief Editor of Learning and Instruction, and head of the DFG Graduate School Teaching and Learning. He publishes on text comprehension, multimedia learning, learning from animation, and conceptual change.
Inhaltsverzeichnis
1. Introduction; 2. A short history of multimedia sign systems; 3. Basic forms of representations; 4. Comprehension of text; 5. Comprehension of pictures; 6. Integrative comprehension of texts and pictures; 7. Quasi-Symbolic relations between text and picture comprehension; 8. Beyond comprehension: multimedia in thinking and problem solving; 9. Practical implications; Concluding remarks.
Details
Erscheinungsjahr: 2023
Produktart: Schulbücher
Rubrik: Schule & Lernen
Medium: Taschenbuch
Seiten: 160
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781009303231
ISBN-10: 1009303236
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Schnotz, Wolfgang
Hersteller: European Community
Maße: 226 x 154 x 15 mm
Von/Mit: Wolfgang Schnotz
Erscheinungsdatum: 23.02.2023
Gewicht: 0,342 kg
preigu-id: 125730377
Über den Autor
Wolfgang Schnotz is Emeritus Professor of General and Educational Psychology at the University of Koblenz-Landau, Germany. He was a member of the Reading Expert Group for the OECD, Chief Editor of Learning and Instruction, and head of the DFG Graduate School Teaching and Learning. He publishes on text comprehension, multimedia learning, learning from animation, and conceptual change.
Inhaltsverzeichnis
1. Introduction; 2. A short history of multimedia sign systems; 3. Basic forms of representations; 4. Comprehension of text; 5. Comprehension of pictures; 6. Integrative comprehension of texts and pictures; 7. Quasi-Symbolic relations between text and picture comprehension; 8. Beyond comprehension: multimedia in thinking and problem solving; 9. Practical implications; Concluding remarks.
Details
Erscheinungsjahr: 2023
Produktart: Schulbücher
Rubrik: Schule & Lernen
Medium: Taschenbuch
Seiten: 160
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781009303231
ISBN-10: 1009303236
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Schnotz, Wolfgang
Hersteller: European Community
Maße: 226 x 154 x 15 mm
Von/Mit: Wolfgang Schnotz
Erscheinungsdatum: 23.02.2023
Gewicht: 0,342 kg
preigu-id: 125730377
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