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You Don't Own Me
How Mattel V. MGA Entertainment Exposed Barbie's Dark Side
Buch von Orly Lobel
Sprache: Englisch

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Beschreibung

When Carter Bryant began work on what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Orly Lobel reveals the colourful story behind the ensuing decade-long court battle.

This entertaining and provocative work pits MGA against Mattel, shows how an idea turns into a product and explores the two different versions of womanhood represented by Barbie and her rival. Lobel's story is a thought-provoking contribution to the debate over creativity and intellectual property as American workers may now be asked to sign contracts granting their employers the rights to and income from their ideas.

When Carter Bryant began work on what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Orly Lobel reveals the colourful story behind the ensuing decade-long court battle.

This entertaining and provocative work pits MGA against Mattel, shows how an idea turns into a product and explores the two different versions of womanhood represented by Barbie and her rival. Lobel's story is a thought-provoking contribution to the debate over creativity and intellectual property as American workers may now be asked to sign contracts granting their employers the rights to and income from their ideas.

Über den Autor
Orly Lobel is the Don Weckstein Professor of Law at the University of San Diego and received her doctoral and law degrees from Harvard University. When a child, she starred in her psychologist mother's studies on playing with Barbies. The award-winning author of Talent Wants to Be Free, she lives in La Jolla, California.
Details
Erscheinungsjahr: 2017
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9780393254075
ISBN-10: 0393254070
Sprache: Englisch
Einband: Gebunden
Autor: Lobel, Orly
Hersteller: W. W. Norton & Company
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 241 x 163 x 32 mm
Von/Mit: Orly Lobel
Erscheinungsdatum: 14.11.2017
Gewicht: 0,524 kg
Artikel-ID: 132524525
Über den Autor
Orly Lobel is the Don Weckstein Professor of Law at the University of San Diego and received her doctoral and law degrees from Harvard University. When a child, she starred in her psychologist mother's studies on playing with Barbies. The award-winning author of Talent Wants to Be Free, she lives in La Jolla, California.
Details
Erscheinungsjahr: 2017
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9780393254075
ISBN-10: 0393254070
Sprache: Englisch
Einband: Gebunden
Autor: Lobel, Orly
Hersteller: W. W. Norton & Company
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 241 x 163 x 32 mm
Von/Mit: Orly Lobel
Erscheinungsdatum: 14.11.2017
Gewicht: 0,524 kg
Artikel-ID: 132524525
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