Prof. Timothy Jung, Manchester Metropolitan University, UK, is Chair Professor of XR (eXtended Reality) and Director of Creative AR & VR Hub and President of International Association of Immersive Technology Innovation (IAITI). His research interests include AI, IoT, Big Data, 5G and Digital Twin powered immersive technology innovation for well-being, quality of life and happiness.

Jeremy Dalton, PwC UK, leads the AR/VR department, helping clients across all sectors understand, quantify, and implement the benefits of virtual reality and augmented reality technology. He is a regular contributor of thought leadership in the industry and delivers talks on the subject globally.

Presents the state-of-the-art in augmented reality and virtual reality applications in business

Provides case studies of AR/VR applications in different maturities

Includes applications in various industries like healthcare, tourism, fashion, retail and education

There's more to Murphy; Virtual Reality in the construction sector.- Orthopaedic Surgical Training with Virtual Reality: OySTeR-VR.- Innovation flows through VR for water utility.- Making training more effective with Shared VR: Lanes Group plc improves employee retention and reduces the costs of recruitment and training.- Heroes to meet in virtual reality; New media content remediation.- Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience.- AR and VR to enrich Cultural Heritage and Retail experiences: ETT Case Studies and guiding principles Viarama: Virtual Reality for Good.- Use of Virtual Reality for Hazard Safety Training to Reduce High Risk and Significant Safety Incidents and Increase Training Engagement.- Stations AR Simulated Digital Twin.- US Air Force Weather Training Platform - use of Virtual Reality to Reduce Training and Equipment Maintenance Costs whilst Improving Operational Efficiency and Retention of US Air Force Personnel.- APreeminent Digital Production Studio Collaborates with one of America's Most Innovative Universities to Explore the Use of Virtual Reality for Learning.- Virtual reality's role in improving student knowledge and engagement in the materials testing laboratory.- Bank of Ireland tests meetings in virtual reality.- How INVISTA's Transforming Manufacturing Training with Virtual Reality.- Use of virtual reality to support rapid upskilling of healthcare professionals during COVID19 pandemic.- Cost-effective and eco-friendly fire investigation training using photorealistic interactive room scale virtual reality.