Todd Rogers: Writing for Busy Readers | Buch

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Cover: 9780593187487 | Writing for Busy Readers: Communicate More Effectively in the Real...

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Sprache: Englisch

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Beschreibung

"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"--

Über den Autor

Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is the Research Director at The People Lab, based at the Harvard Kennedy School. Her research focuses on improving the delivery of government programs and services.

Erscheinungsjahr:	2023
Rubrik:	Ratgeber
Thema:	Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik
Medium:	Buch
Seiten:	256
Inhalt:	Einband - fest (Hardcover)
ISBN-13:	9780593187487
ISBN-10:	0593187482
Sprache:	Englisch
Einband:	Gebunden
Autor:	Rogers, Todd Lasky-Fink, Jessica
Hersteller:	Penguin Publishing Group
Maße:	238 x 163 x 30 mm
Von/Mit:	Todd Rogers (u. a.)
Erscheinungsdatum:	05.09.2023
Gewicht:	0,44 kg

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