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Winning the Story Wars
Why Those Who Tell-And Live-The Best Stories Will Rule the Future
Buch von Jonah Sachs
Sprache: Englisch

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Beschreibung
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
Über den Autor
About the Author: Jonah Sachs.
As the cofounder and CEO of Free Range Studios, Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. His work on renowned viral videos including The Meatrix and The Story of Stuff have brought key social issues to the attention of more than sixty-five million people online. A constant innovator, his studio’s websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs’s work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators.

About the Illustrator: Drew Beam
Drew Beam is the Innovation Director at Free Range Studios, where he helps clients see the future and leap into it. After earning his BFA at Rhode Island School of Design (RISD), Beam built a successful career creating visuals and innovation strategies for dozens of Fortune 500 companies. His illustrations have been published by Time Warner Books, Penguin Books, and Rolling Stone magazine, to name just a few.
Details
Erscheinungsjahr: 2012
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 288
Inhalt: Gebunden
ISBN-13: 9781422143568
ISBN-10: 1422143562
Sprache: Englisch
Einband: Gebunden
Autor: Sachs, Jonah
Hersteller: Harvard Business Review Press
Maße: 249 x 164 x 30 mm
Von/Mit: Jonah Sachs
Erscheinungsdatum: 10.07.2012
Gewicht: 0,58 kg
preigu-id: 106841742
Über den Autor
About the Author: Jonah Sachs.
As the cofounder and CEO of Free Range Studios, Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. His work on renowned viral videos including The Meatrix and The Story of Stuff have brought key social issues to the attention of more than sixty-five million people online. A constant innovator, his studio’s websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs’s work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators.

About the Illustrator: Drew Beam
Drew Beam is the Innovation Director at Free Range Studios, where he helps clients see the future and leap into it. After earning his BFA at Rhode Island School of Design (RISD), Beam built a successful career creating visuals and innovation strategies for dozens of Fortune 500 companies. His illustrations have been published by Time Warner Books, Penguin Books, and Rolling Stone magazine, to name just a few.
Details
Erscheinungsjahr: 2012
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 288
Inhalt: Gebunden
ISBN-13: 9781422143568
ISBN-10: 1422143562
Sprache: Englisch
Einband: Gebunden
Autor: Sachs, Jonah
Hersteller: Harvard Business Review Press
Maße: 249 x 164 x 30 mm
Von/Mit: Jonah Sachs
Erscheinungsdatum: 10.07.2012
Gewicht: 0,58 kg
preigu-id: 106841742
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