C. Genasi: Winning Reputations | Taschenbuch

Um unseren Shop nutzen zu können, müssen Sie Javascript in Ihrem Browser aktivieren.

Cover: 9780333963654 | Winning Reputations | How to Be Your Own Spin Doctor | C. Genasi

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

49,90 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 4-7 Werktage

Sie können kein Produkt in den Warenkorb legen, da Javascript und technisch notwendige Cookies aktiviert sein müssen.

Kategorien:

Der Artikel ist nicht in deutscher Sprache verfasst.
Die Sprache der Produktbeschreibung und Details kann in Englisch angegeben sein. Sollten Sie Verständnisprobleme haben, wenden Sie sich gerne an uns.

Beschreibung

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

Über den Autor

CHRIS GENASI is Director of Strategy of Weber Shandwick International, one of the biggest PR companies in the world. He has particular expertise in Communication Strategy Development, Internal Culture Change Programmes, Issues Management, Corporate Media Relations, Opinion Former Communications and Corporate Citizenship Activity. His specialism is the management of corporate reputation and he has advised several leading multinational companies including Nestle, Lever Brothers, Toyota Motor Corporation, Castrol, BP, Allied Domecq, Courtaulds Fibres, Rolls-Royce Motor Cars and BT.

Zusammenfassung

Step by step guide to improving your reputation

Easy to use: ideal for non-PR specialists

Contains new research into how to get the most from PR

Looks at how you can improve your personal PR profile

Covers staff communication. How to use the internet and case studies, plus practical models you can 'plug in and play'

Inhaltsverzeichnis

A Good Reputation is Worth Fighting For Mastering Your Reputation: the First Small Steps Reputation as the New Religion: the Powers Behind the Movement Your Reputation Architecture: a Blueprint for a Winning Reputation You are Your PR: Living out Your Reputation Reputation as Performance Art What the Reputation Consultants Say... and Don't Say The New e-Economy and What it Means for those Building a Winning Reputation Spreading Your Gospel: How to Turn Your Employees Into Your Biggest Fans Winning Reputation Case Studies: Learning From the Best

Details

Erscheinungsjahr:	2001
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	192
Inhalt:	xiii 192 S.
ISBN-13:	9780333963654
ISBN-10:	0333963652
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Genasi, C.
Auflage:	2002 edition
Hersteller:	Springer Us Palgrave Macmillan UK
Maße:	234 x 160 x 12 mm
Von/Mit:	C. Genasi
Erscheinungsdatum:	12.10.2001
Gewicht:	0,318 kg

preigu-id: 109625073