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Beschreibung

Understand and apply the essential concepts and techniques of strategy

Fundamentals of Strategy, 5th Edition, by Whittington, Angwin, Regnér, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book reflects contemporary business issues and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.

Pearson, the world's learning company.

Understand and apply the essential concepts and techniques of strategy

Fundamentals of Strategy, 5th Edition, by Whittington, Angwin, Regnér, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book reflects contemporary business issues and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.

Pearson, the world's learning company.

Details
Erscheinungsjahr: 2020
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781292351377
ISBN-10: 1292351373
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Whittington, Richard
Regner, Patrick
Angwin, Duncan
Johnson, Gerry
Scholes, Kevan
Auflage: 5 ed
Hersteller: Pearson Education Limited
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 244 x 185 x 11 mm
Von/Mit: Richard Whittington (u. a.)
Erscheinungsdatum: 18.11.2020
Gewicht: 0,46 kg
Artikel-ID: 133527069

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