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In this book, Amelia Johns, Ariadna Matamoros-Fernandez and Emma Baulch provide a comprehensive account of WhatsApp's global growth. They begin with its emergence from a messaging app to its purchase by Meta in 2014, which, they argue, transformed WhatsApp from a simple, 'gimmickless' app into a global communication platform. Understanding this development can shed light on the current status of WhatsApp in relation to rivals, the trajectory of Meta's industrial development, and how global digital economies and social media landscapes are evolving with the rise of 'Superapps'. This book explores how WhatsApp's unique characteristics mediate new kinds of social and commercial transactions, how they pose new opportunities and challenges for platform regulation, civic participation and democracy, and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe.
Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications, as well as anyone interested in the emergence and growth of WhatsApp.
In this book, Amelia Johns, Ariadna Matamoros-Fernandez and Emma Baulch provide a comprehensive account of WhatsApp's global growth. They begin with its emergence from a messaging app to its purchase by Meta in 2014, which, they argue, transformed WhatsApp from a simple, 'gimmickless' app into a global communication platform. Understanding this development can shed light on the current status of WhatsApp in relation to rivals, the trajectory of Meta's industrial development, and how global digital economies and social media landscapes are evolving with the rise of 'Superapps'. This book explores how WhatsApp's unique characteristics mediate new kinds of social and commercial transactions, how they pose new opportunities and challenges for platform regulation, civic participation and democracy, and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe.
Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications, as well as anyone interested in the emergence and growth of WhatsApp.
Amelia Johns is Senior Lecturer in Digital and Social Media at the University of Technology Sydney.
Ariadna Matamoros-Fernández is Senior Lecturer in Digital Media at Queensland University of Technology.
Emma Baulch is Associate Professor of Media and Communication in the School of Arts and Social Sciences at Monash University Malaysia.
Introduction
Chapter One: Why WhatsApp Matters
Chapter Two: Platform Biography
Chapter Three: Everyday Uses of WhatsApp
Chapter Four: WhatsApp Publics: Activism, News, Disorder
Chapter Five: WhatsApp Business Model
Chapter Six: WhatsApp Futures
Notes
References
Index
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 208 |
| Reihe: | DMS - Digital Media and Society |
| Inhalt: | 220 S. |
| ISBN-13: | 9781509550531 |
| ISBN-10: | 1509550534 |
| Sprache: | Englisch |
| Herstellernummer: | 1A509550530 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Johns, Amelia
Matamoros-Fernández, Ariadna Baulch, Emma |
| Hersteller: | Wiley John + Sons |
| Maße: | 205 x 146 x 18 mm |
| Von/Mit: | Amelia Johns (u. a.) |
| Erscheinungsdatum: | 15.12.2023 |
| Gewicht: | 0,306 kg |
Amelia Johns is Senior Lecturer in Digital and Social Media at the University of Technology Sydney.
Ariadna Matamoros-Fernández is Senior Lecturer in Digital Media at Queensland University of Technology.
Emma Baulch is Associate Professor of Media and Communication in the School of Arts and Social Sciences at Monash University Malaysia.
Introduction
Chapter One: Why WhatsApp Matters
Chapter Two: Platform Biography
Chapter Three: Everyday Uses of WhatsApp
Chapter Four: WhatsApp Publics: Activism, News, Disorder
Chapter Five: WhatsApp Business Model
Chapter Six: WhatsApp Futures
Notes
References
Index
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 208 |
| Reihe: | DMS - Digital Media and Society |
| Inhalt: | 220 S. |
| ISBN-13: | 9781509550531 |
| ISBN-10: | 1509550534 |
| Sprache: | Englisch |
| Herstellernummer: | 1A509550530 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Johns, Amelia
Matamoros-Fernández, Ariadna Baulch, Emma |
| Hersteller: | Wiley John + Sons |
| Maße: | 205 x 146 x 18 mm |
| Von/Mit: | Amelia Johns (u. a.) |
| Erscheinungsdatum: | 15.12.2023 |
| Gewicht: | 0,306 kg |
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