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"A science-based playbook that is a must-read for every manager of people..." -John A. List, Wall Street Journal bestselling author of The Voltage Effect and The Why Axis
#1 New Release in Office Management and Business Operations Research
Adapting to change is part of life. But, change is hard and managing change is even harder.
First, understand how the brain works. Because we really don't know how the brain works, we don't know what makes us more receptive to change. Employees can't tell their managers what they need to "get on the train", and managers don't know either.
How to get your team on board. In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.
Actionable behavioral economics for successful change management. What Your Employees Need and Can't Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results.
"A science-based playbook that is a must-read for every manager of people..." -John A. List, Wall Street Journal bestselling author of The Voltage Effect and The Why Axis
#1 New Release in Office Management and Business Operations Research
Adapting to change is part of life. But, change is hard and managing change is even harder.
First, understand how the brain works. Because we really don't know how the brain works, we don't know what makes us more receptive to change. Employees can't tell their managers what they need to "get on the train", and managers don't know either.
How to get your team on board. In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.
Actionable behavioral economics for successful change management. What Your Employees Need and Can't Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results.
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.
Part I: Big Plans and Micro-Moments
- Chapter 1: Culture, Change, and the Brain
- Chapter 2: Unlocking the Secrets of the Brain
- Chapter 3: Change Is All About You
- Chapter 4: And…It Has Nothing to Do with You
Part II: Roadblocks and Tools
- Chapter 5: Calming the Elephant
- Chapter 6: I’m Not Biased
- Chapter 7: Three Weeks? We’ll Do It in Two!
- Chapter 8: Questions? Concerns? Good. Let’s Get Started.
- Chapter 9: Status Quos and Shortcuts
- Chapter 10: We Tried That, It Doesn’t Work
- Chapter 11: I Want to Do My Own Research
- Chapter 12: He Always Meets His Goals, Just Do What He Does
- Chapter 13: Us vs. Them
- Chapter 14: He’s Out to Get Me, I Know It.
- Chapter 15: That’s Not Fair!
- Chapter 16: Late Again? She’s So Disrespectful
Part III: Leading Through Change
- Chapter 17: Where Are We Going?
- Chapter 18: It’s Not about the Cookie
- Chapter 19: Where’s the Fun?
- Chapter 20: Application and Final Thoughts
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781684810154 |
| ISBN-10: | 1684810159 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Palmer, Melina |
| Hersteller: | TMA Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 18 mm |
| Von/Mit: | Melina Palmer |
| Erscheinungsdatum: | 11.10.2022 |
| Gewicht: | 0,493 kg |
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