What Your Employees Need and Can't Tell You

Um unseren Shop nutzen zu können, müssen Sie Javascript in Ihrem Browser aktivieren.

Bild: 9781684810154 | What Your Employees Need and Can't Tell You | Melina Palmer | Buch

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

23,85 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Sie können kein Produkt in den Warenkorb legen, da Javascript und technisch notwendige Cookies aktiviert sein müssen.

Kategorien:

Der Artikel ist nicht in deutscher Sprache verfasst.
Die Sprache der Produktbeschreibung und Details kann in Englisch angegeben sein. Sollten Sie Verständnisprobleme haben, wenden Sie sich gerne an uns.

Beschreibung

What Your Employees Need and Can’t Tell You offers a highly actionable roadmap to business executives and managers faced with the task of instituting successful organizational change.

Über den Autor

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.

Inhaltsverzeichnis

Contents

Part I: Big Plans and Micro-Moments

Chapter 1: Culture, Change, and the Brain
Chapter 2: Unlocking the Secrets of the Brain
Chapter 3: Change Is All About You
Chapter 4: And…It Has Nothing to Do with You

Part II: Roadblocks and Tools

Chapter 5: Calming the Elephant
Chapter 6: I’m Not Biased
Chapter 7: Three Weeks? We’ll Do It in Two!
Chapter 8: Questions? Concerns? Good. Let’s Get Started.
Chapter 9: Status Quos and Shortcuts
Chapter 10: We Tried That, It Doesn’t Work
Chapter 11: I Want to Do My Own Research
Chapter 12: He Always Meets His Goals, Just Do What He Does
Chapter 13: Us vs. Them
Chapter 14: He’s Out to Get Me, I Know It.
Chapter 15: That’s Not Fair!
Chapter 16: Late Again? She’s So Disrespectful

Part III: Leading Through Change

Chapter 17: Where Are We Going?
Chapter 18: It’s Not about the Cookie
Chapter 19: Where’s the Fun?
Chapter 20: Application and Final Thoughts

Details

Erscheinungsjahr:	2023
Fachbereich:	Allgemeines
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	256
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781684810154
ISBN-10:	1684810159
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Palmer, Melina
Hersteller:	Yellow Pear Press
Maße:	226 x 150 x 22 mm
Von/Mit:	Melina Palmer
Erscheinungsdatum:	23.02.2023
Gewicht:	0,342 kg

preigu-id: 121204415