Jason Grant: What Is Post-Branding?

Cover: 9789083270678 | What Is Post-Branding? | Jason Grant (u. a.) | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

"Brands aren't just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? What is Post Branding? is a work of 'practical theory'. It is a compact 'pocket-book' format publication composed of four main sections. The first, 'DIS-BRANDED', is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, 'MIXED MESSAGES', is a provocative visual essay illuminating the texts' main themes. The third, 'MANUAL', presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with 'CONTEXT', featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller. Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding? introduces a creative counter to branding's neoliberal orthodoxy."--Vendor website.

Erscheinungsjahr:	2023
Genre:	Importe , Kunst
Rubrik:	Kunst & Musik
Thema:	Innenarchitektur & Design
Medium:	Taschenbuch
ISBN-13:	9789083270678
ISBN-10:	908327067X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Redaktion:	Grant, Jason Vodeb, Oliver
Hersteller:	Set Margins' Publications
Maße:	227 x 151 x 18 mm
Von/Mit:	Jason Grant (u. a.)
Erscheinungsdatum:	05.09.2023
Gewicht:	0,446 kg

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