Zur Startseite gehen
0,00 €*
Cover: 9780803972469 | Visual Persuasion | The Role of Images in Advertising | Paul Messaris
Dekorationsartikel gehören nicht zum Leistungsumfang.
Visual Persuasion
The Role of Images in Advertising
Taschenbuch von Paul Messaris
Sprache: Englisch

180,95 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 4-7 Werktage

Kategorien:
Beschreibung
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual
Über den Autor
Paul Messaris is Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He teaches and does research in the area of visual communication and digital media. Recent publications include: The Visual Rhetoric of Social-Cause Photography? (Visual Communication Quarterly, 2012), Visual Literacy in the Digital Age? (Review of Communication, 2012), and How to Make Money from Subliminal Advertising and Motivation Research? (International Journal of Communication, 2013). He was the recipient of the National Communication Association¿s 1996 Diamond Anniversary Book Award for "Visual Literacy: Image, Mind, and Reality" (Westview Press). His film "The Harmful Effects of Violent Movies," a satirical portrait of academic research, was nominated as Best Feature Film at the International Film Festival of England in 2008.
Inhaltsverzeichnis
Introduction
A Theory of Images in Advertising
PART ONE: IMAGE AS SIMULATED REALITY
Pictures and Reality
Visual Form and Style
Can Pictures Bridge Cultures?
PART TWO: IMAGE AS EVIDENCE
Visual Truth, Visual Lies
PART THREE: IMAGE AS IMPLIED SELLING PROPOSITION
Editing and Montage
Showing the Unspoken
Epilogue
Ethics of Visual Persuasion
Details
Erscheinungsjahr: 1996
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 320
ISBN-13: 9780803972469
ISBN-10: 0803972466
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Messaris, Paul
Hersteller: Sage Publications, Inc
Maße: 229 x 152 x 17 mm
Von/Mit: Paul Messaris
Erscheinungsdatum: 05.12.1996
Gewicht: 0,466 kg
preigu-id: 105914745
Über den Autor
Paul Messaris is Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He teaches and does research in the area of visual communication and digital media. Recent publications include: The Visual Rhetoric of Social-Cause Photography? (Visual Communication Quarterly, 2012), Visual Literacy in the Digital Age? (Review of Communication, 2012), and How to Make Money from Subliminal Advertising and Motivation Research? (International Journal of Communication, 2013). He was the recipient of the National Communication Association¿s 1996 Diamond Anniversary Book Award for "Visual Literacy: Image, Mind, and Reality" (Westview Press). His film "The Harmful Effects of Violent Movies," a satirical portrait of academic research, was nominated as Best Feature Film at the International Film Festival of England in 2008.
Inhaltsverzeichnis
Introduction
A Theory of Images in Advertising
PART ONE: IMAGE AS SIMULATED REALITY
Pictures and Reality
Visual Form and Style
Can Pictures Bridge Cultures?
PART TWO: IMAGE AS EVIDENCE
Visual Truth, Visual Lies
PART THREE: IMAGE AS IMPLIED SELLING PROPOSITION
Editing and Montage
Showing the Unspoken
Epilogue
Ethics of Visual Persuasion
Details
Erscheinungsjahr: 1996
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 320
ISBN-13: 9780803972469
ISBN-10: 0803972466
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Messaris, Paul
Hersteller: Sage Publications, Inc
Maße: 229 x 152 x 17 mm
Von/Mit: Paul Messaris
Erscheinungsdatum: 05.12.1996
Gewicht: 0,466 kg
preigu-id: 105914745
Warnhinweis

Ähnliche Produkte

Ähnliche Produkte

Taschenbuch
Cover: 9780230100367 | King of Madison Avenue | Kenneth Roman | Taschenbuch | Paperback
King of Madison Avenue
EAN: 9780230100367
Sprache: Englisch
Von/Mit: Kenneth Roman

24,35 €*

Lieferzeit 4-7 Werktage

Taschenbuch
Cover: 9783499631634 | Nimm 2, zahl 3 | Die Kunst des klugen Kaufens | Thomas Ramge (u. a.)
Nimm 2, zahl 3
Die Kunst des klugen Kaufens
EAN: 9783499631634
Sprache: Deutsch
Von/Mit: Thomas Ramge (u. a.)

14,00 €*

Lieferzeit 4-7 Werktage

Taschenbuch
Cover: 9780435760106 | Catalyst 1 Red Student Book | Carol Chapman (u. a.) | Taschenbuch
Catalyst 1 Red Student Book
EAN: 9780435760106
Sprache: Englisch
Von/Mit: Carol Chapman (u. a.)
Maße: 279 x 215 x 15 mm

43,45 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783540547143 | Taschenbuch der Hochfrequenztechnik | Band 1: Grundlagen | Taschenbuch
Taschenbuch der Hochfrequenztechnik
Band 1: Grundlagen
EAN: 9783540547143
Sprache: Deutsch
Von/Mit: H. H. Meinke (u. a.)

159,99 €*

Lieferzeit 4-7 Werktage

Taschenbuch
Cover: 9783864441882 | Handbuch der Edelsteinkunde | Albert Schrauf | Taschenbuch | Paperback
Handbuch der Edelsteinkunde
EAN: 9783864441882
Sprache: Deutsch
Von/Mit: Albert Schrauf

36,90 €*

Lieferzeit 4-7 Werktage

Buch
Cover: 9780262037020 | Nonhuman Photography | Theories, Histories, Genres | Joanna Zylinska
Nonhuman Photography
Theories, Histories, Genres
EAN: 9780262037020
Sprache: Englisch
Von/Mit: Joanna Zylinska

33,95 €*

Lieferzeit 1-2 Werktage

Buch
Cover: 9781119483359 | The Storytelling Edge: How to Transform Your Business, Stop...
The Storytelling Edge
How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
EAN: 9781119483359
Sprache: Englisch
Von/Mit: Inc. Contently (u. a.)

24,95 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783662628157 | CSR und Hidden Champions | Sascha Genders (u. a.) | Taschenbuch | 2021
CSR und Hidden Champions
Mit Unternehmensverantwortung zum Weltmarktführer
EAN: 9783662628157
Sprache: Deutsch
Von/Mit: Sascha Genders (u. a.)

54,99 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9780195165524 | Science, Truth, and Democracy | Philip Kitcher | Taschenbuch | 2003
Science, Truth, and Democracy
EAN: 9780195165524
Sprache: Englisch
Von/Mit: Philip Kitcher

77,70 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9783110413717 | Einführung in die moderne Finanzbuchführung | Wilfried Bechtel (u. a.)
Einführung in die moderne Finanzbuchführung
Grundlagen der Buchungs- und Abschlusstechnik und Grundzüge der EDV-Buchführung
EAN: 9783110413717
Sprache: Deutsch
Von/Mit: Wilfried Bechtel (u. a.)

29,95 €*

Lieferzeit 4-7 Werktage

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...