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Cover: 9780803972469 | Visual Persuasion | The Role of Images in Advertising | Paul Messaris
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Visual Persuasion
The Role of Images in Advertising
Taschenbuch von Paul Messaris
Sprache: Englisch

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Beschreibung
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual
Über den Autor
Paul Messaris is Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He teaches and does research in the area of visual communication and digital media. Recent publications include: The Visual Rhetoric of Social-Cause Photography? (Visual Communication Quarterly, 2012), Visual Literacy in the Digital Age? (Review of Communication, 2012), and How to Make Money from Subliminal Advertising and Motivation Research? (International Journal of Communication, 2013). He was the recipient of the National Communication Association¿s 1996 Diamond Anniversary Book Award for "Visual Literacy: Image, Mind, and Reality" (Westview Press). His film "The Harmful Effects of Violent Movies," a satirical portrait of academic research, was nominated as Best Feature Film at the International Film Festival of England in 2008.
Inhaltsverzeichnis
Introduction
A Theory of Images in Advertising
PART ONE: IMAGE AS SIMULATED REALITY
Pictures and Reality
Visual Form and Style
Can Pictures Bridge Cultures?
PART TWO: IMAGE AS EVIDENCE
Visual Truth, Visual Lies
PART THREE: IMAGE AS IMPLIED SELLING PROPOSITION
Editing and Montage
Showing the Unspoken
Epilogue
Ethics of Visual Persuasion
Details
Erscheinungsjahr: 1996
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780803972469
ISBN-10: 0803972466
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Messaris, Paul
Hersteller: Sage Publications, Inc
Maße: 229 x 152 x 17 mm
Von/Mit: Paul Messaris
Erscheinungsdatum: 05.12.1996
Gewicht: 0,466 kg
Artikel-ID: 105914745
Über den Autor
Paul Messaris is Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He teaches and does research in the area of visual communication and digital media. Recent publications include: The Visual Rhetoric of Social-Cause Photography? (Visual Communication Quarterly, 2012), Visual Literacy in the Digital Age? (Review of Communication, 2012), and How to Make Money from Subliminal Advertising and Motivation Research? (International Journal of Communication, 2013). He was the recipient of the National Communication Association¿s 1996 Diamond Anniversary Book Award for "Visual Literacy: Image, Mind, and Reality" (Westview Press). His film "The Harmful Effects of Violent Movies," a satirical portrait of academic research, was nominated as Best Feature Film at the International Film Festival of England in 2008.
Inhaltsverzeichnis
Introduction
A Theory of Images in Advertising
PART ONE: IMAGE AS SIMULATED REALITY
Pictures and Reality
Visual Form and Style
Can Pictures Bridge Cultures?
PART TWO: IMAGE AS EVIDENCE
Visual Truth, Visual Lies
PART THREE: IMAGE AS IMPLIED SELLING PROPOSITION
Editing and Montage
Showing the Unspoken
Epilogue
Ethics of Visual Persuasion
Details
Erscheinungsjahr: 1996
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780803972469
ISBN-10: 0803972466
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Messaris, Paul
Hersteller: Sage Publications, Inc
Maße: 229 x 152 x 17 mm
Von/Mit: Paul Messaris
Erscheinungsdatum: 05.12.1996
Gewicht: 0,466 kg
Artikel-ID: 105914745
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