David Crow: Visible Signs | Taschenbuch

Cover: 9781350164932 | Visible Signs | An Introduction to Semiotics in the Visual Arts | Crow

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Beschreibung

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication.

Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application.

The fourth edition of Visible Signs includes new imagery and updated exercises, as well as coverage of propaganda, diversity in 'neutral' communication (like emojis), and issues related to social media representation.

Über den Autor

David Crow, until his sudden death in 2022, was UAL's (University of the Arts, London, UK) Pro Vice-Chancellor and Head of Colleges for Camberwell, Chelsea and Wimbledon Colleges of Arts. He studied Communication Design at Manchester Metropolitan University and subsequently worked as a designer in London for Assorted iMaGes and as Art Director for Island Records before running his own consultancy. As a freelance designer he worked for a range of clients in the cultural sector including Rolling Stones Records, Virgin Records, Phonogram and The Royal Shakespeare Company. Crow then moved into academia as Head of the Department of Graphic Arts at Liverpool John Moores University, UK. He was Dean of the School of Art at Manchester Metropolitan University, UK before his move to UAL.

Inhaltsverzeichnis

Introduction
Chapter 1: Components. What is Theory?; Agreement; Portfolio; Exercises.
Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio; Exercises.
Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio; Exercises.
Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio; Exercises.
Chapter 5: Official and Unofficial Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Unofficial Language; Portfolio; Exercises.
Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in 'neutral' communication (like emojis); Portfolio; Exercises.
Chapter 7: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio; Exercises.
Chapter 8: Open Work: Information and Meaning; Openness and the Visual Arts; Openness and Information; Form and Openness; Portfolio; Exercises.
Glossary
Bibliography
Index

Details

Erscheinungsjahr:	2022
Genre:	Importe , Kunst
Rubrik:	Kunst & Musik
Thema:	Innenarchitektur & Design
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781350164932
ISBN-10:	1350164933
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Crow, David
Auflage:	4. Auflage
Hersteller:	Bloomsbury Visual Arts
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	270 x 210 x 11 mm
Von/Mit:	David Crow
Erscheinungsdatum:	11.08.2022
Gewicht:	0,472 kg