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Beschreibung
This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies.
This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies.
Über den Autor

Esperanza Miyake is Chancellor's Fellow and Senior Lecturer in Journalism, Media and Communication at the University of Strathclyde, UK.

Inhaltsverzeichnis

Introduction: Virtual Influencers of the New Millennium

1. Genealogy of Virtual Influencers: intersecting cultures, industries and technologies

2. Where Are You Really From? Nationalised Virtualities in the Age of Liquid Reality

3. Intracommunicative Virtual Emotionality: fictional truths, virtual parasociality and the intimacy of affective echo-chambers

4. Im/materialities of Virtual Everyday Life: born-virtual objects, virtual temporalities and the banal

5. Virtual Biocapitalism: digital skin, 'melanin' and racialised biodata

6. Pandemic Uncanny Valley: un-biology, the fear of 'unclean biology', and the necropolitics of virtuality

7. Virtual Mimesis and Transmedial Mobility: from digital Polaroids, to AI influencers and Vtuber communities

8. Behind Every Successful Virtual Influencer, There is a Human: the political economy of virtual influencers

Conclusion: A Thematic Anatomy of Virtual Influencers: past, present and into the future

Details
Erscheinungsjahr: 2025
Fachbereich: Allgemeines
Genre: Importe, Medienwissenschaften
Rubrik: Wissenschaften
Thema: Lexika
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032559735
ISBN-10: 103255973X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Miyake, Esperanza
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 13 mm
Von/Mit: Esperanza Miyake
Erscheinungsdatum: 26.12.2025
Gewicht: 0,357 kg
Artikel-ID: 134412225

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