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You're tired. You've done everything right-and everyone else keeps getting chosen but you.
If you feel overlooked and don't know where to begin, Valuable & Visible gives you a clear, simple way to change that.
Vanessa Errecarte, award-winning UC Davis MBA instructor and creator of one of the nation's first MBA-level personal branding courses, teaches a different approach: A service-first personal brand, where your ideas make you memorable, your clarity builds credibility, and your ideas get you noticed and chosen before you ever have to chase them.
This is where most advice gets it wrong: The real problem isn't a lack of talent or ability, it's that you aren't memorable yet.
In today's AI-driven, digital world, where everything sounds polished and the same, distinction is what drives memorability. No algorithm hacking. No performance. No self-promotion required.
Everyone says personal branding is about you. Everyone is wrong.
The best brands don't talk about themselves.
They help people think more clearly.
They simplify problems.
They share what they know.
Valuable & Visible helps you do the same.
Inside, you'll learn how to:
- Turn your expertise into ideas people remember and repeat.
- Share your thinking in a way that builds trust and credibility.
- Create visibility by helping others, not performing for them.
- Become known for a clear point of view that opens real doors.
- Create a pull effect to gain opportunities, clients, business and organizational growth, and more.
This is a redefined personal branding method-one built on contribution, clarity, and original insight. Because when people trust you, they remember you, and when they remember you, they choose you.
You're tired. You've done everything right-and everyone else keeps getting chosen but you.
If you feel overlooked and don't know where to begin, Valuable & Visible gives you a clear, simple way to change that.
Vanessa Errecarte, award-winning UC Davis MBA instructor and creator of one of the nation's first MBA-level personal branding courses, teaches a different approach: A service-first personal brand, where your ideas make you memorable, your clarity builds credibility, and your ideas get you noticed and chosen before you ever have to chase them.
This is where most advice gets it wrong: The real problem isn't a lack of talent or ability, it's that you aren't memorable yet.
In today's AI-driven, digital world, where everything sounds polished and the same, distinction is what drives memorability. No algorithm hacking. No performance. No self-promotion required.
Everyone says personal branding is about you. Everyone is wrong.
The best brands don't talk about themselves.
They help people think more clearly.
They simplify problems.
They share what they know.
Valuable & Visible helps you do the same.
Inside, you'll learn how to:
- Turn your expertise into ideas people remember and repeat.
- Share your thinking in a way that builds trust and credibility.
- Create visibility by helping others, not performing for them.
- Become known for a clear point of view that opens real doors.
- Create a pull effect to gain opportunities, clients, business and organizational growth, and more.
This is a redefined personal branding method-one built on contribution, clarity, and original insight. Because when people trust you, they remember you, and when they remember you, they choose you.
VANESSA ERRECARTE, MA, MBA, is an award-winning lecturer and marketing consultant who created and teaches one of the nation's only for-credit MBA courses in personal branding at the UC Davis Graduate School of Management. She also teaches an array of other popular marketing courses and has been twice named Teacher of the Year. A Poets & Quants "Best & Brightest" MBA honoree recognized her as a "favorite professor," and she considers it one of her life's greatest honors to be trusted by students as they chase their dreams.
For more than two decades, Vanessa has helped thousands of organizations and professionals clarify their value, stand out, and create meaningful impact. She is the founder of Marketing Simplified, a widely recognized consulting and training agency honored as Business of the Year, a frequent speaker at major industry events, and a contributor whose insights have appeared in the Financial Times. Dedicated to service, she lends her expertise to multiple boards and philanthropic efforts. Outside of work, she's happiest soaking up time with her family and friends...and earning the carbs she loves with her workout shoes.
Introduction ix
AI Disclosure xv
Part I ESTABLISH Your Brand Vision and Audience 1
Chapter 1 Redefining Personal Branding 3
Chapter 2 Your Vision, Their Breakthrough 17
Chapter 3 Audience First, always 33
Chapter 4 Tell the TRUTH to Stop Their Scroll 47
Chapter 5 Add Relatability to the TRUTH 59
Part II PACKAGE Your Insights and Frameworks 73
Chapter 6 Name and Claim What You Stand For 75
Chapter 7 From Digital Renter to Digital Owner 89
Chapter 8 Frameworks and Your First Thought Leadership Piece 109
Part III INFORM Your Audience with Impactful Content 123
Chapter 9 Your Simplified Digital Funnel 125
Chapter 10 The Words That Power Your Funnel 139
Chapter 11 The FaceTime Effect 157
Part IV Cultivate a Presence That Grows and Scales with You 175
Chapter 12 Should I Charge for This? 177
Chapter 13 Surprising and Uncommon Marketing Strategies 191
Chapter 14 Your Working Brand Plan 203
Chapter 15 You'll Never Be Ready. Start Anyway 215
Appendix: Fifty- Two Power Prompts for Story Lead- Ins 227
Notes 231
Acknowledgments 243
Author Bio 247
Index 249
| Erscheinungsjahr: | 2026 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781394395002 |
| ISBN-10: | 1394395000 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Errecarte, Vanessa |
| Hersteller: | John Wiley & Sons Inc |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 235 x 160 x 22 mm |
| Von/Mit: | Vanessa Errecarte |
| Erscheinungsdatum: | 30.04.2026 |
| Gewicht: | 0,538 kg |
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