Johannes Robier: UX Redefined | Buch

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Cover: 9783319210612 | UX Redefined | Johannes Robier | Buch | Management for Professionals

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Sprache: Englisch

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Beschreibung

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers¿ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

Über den Autor

Johannes Robier is the founder and CEO of youspi Consulting, which focuses specially on UX competencies and offers knowledge products such as the NI Model(TM), Usability Mapping(TM), and UX Toolbox(TM). Johannes also lectures worldwide on usability, user experience, and innovation. He organizes the World Usability Congress, which is held every year in Graz, Austria. A pioneer and an idealist, Johannes Robier is a leading expert in his field.

Zusammenfassung

Provides hands-on tools to create, communicate and ultimately boost products and services

Leads from psychological basics to practical examples

Includes a toolbox for quick reference and fast self-learning

Includes supplementary material: [...]

Inhaltsverzeichnis

The Reason to Believe?.- The Path Towards Simplicity.- The Path Towards Emotion and Experience.- True Influence.- Ensuring Conviction.- The Reason to Believe.

Details

Erscheinungsjahr:	2015
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Seiten:	132
Reihe:	Management for Professionals
Inhalt:	viii 121 S.
ISBN-13:	9783319210612
ISBN-10:	3319210610
Sprache:	Englisch
Herstellernummer:	978-3-319-21061-2
Ausstattung / Beilage:	HC runder Rücken kaschiert
Einband:	Gebunden
Autor:	Robier, Johannes
Auflage:	1st ed. 2016
Hersteller:	Springer International Publishing Management for Professionals
Maße:	241 x 160 x 13 mm
Von/Mit:	Johannes Robier
Erscheinungsdatum:	07.09.2015
Gewicht:	0,371 kg

preigu-id: 104575663