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Cover: 9781398603820 | Using Semiotics in Retail | Rachel Lawes | Taschenbuch | Englisch
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Using Semiotics in Retail
Leverage Consumer Insight to Engage Shoppers and Boost Sales
Taschenbuch von Rachel Lawes
Sprache: Englisch

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Beschreibung
Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
Über den Autor
Dr Rachel Lawes is recognized as one of the original founders of commercial semiotics. Based in London, UK, she is a Fellow of the Market Research Society, and for 15 years has convened its Advanced Qualitative Methods Masterclass. She supplies brand and marketing strategy to businesses such as Unilever, P&G, Kraft, Nike and Diageo, as well as clients in specialized sectors such as pharmaceuticals and finance. A regular international conference speaker, she is the author of Using Semiotics in Marketing, also published by Kogan Page.
Inhaltsverzeichnis
Section - PART ONE: Case studies - semiotics in real-world retail; Chapter - 01: Semiotics will change your career in retail or retail marketing; Chapter - 02: How Unilever uses semiotics; Section - PART TWO: The present day; Chapter - 03: Desire; Chapter - 04: 'Premium, natural, sensational!' How to create meaning; Chapter - 05: Shopper needs and behaviour; Chapter - 06: Shopping and identity; Section - PART THREE: The future; Chapter - 07: The future of business; Chapter - 08: The future of consumers; Chapter - 09: The future of retail; Chapter - 10: The future of everything; Section - PART FOUR: You can do semiotics - tools for retailers; Chapter - 11: Fast answers to everyday questions; Chapter - 12: Tools for thinking - how to generate ideas using semiotics; Chapter - 13: Acknowledgements;
Details
Erscheinungsjahr: 2022
Rubrik: Sprachwissenschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398603820
ISBN-10: 1398603821
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lawes, Rachel
Hersteller: Kogan Page Ltd
Maße: 236 x 157 x 22 mm
Von/Mit: Rachel Lawes
Erscheinungsdatum: 03.02.2022
Gewicht: 0,572 kg
Artikel-ID: 120130590
Über den Autor
Dr Rachel Lawes is recognized as one of the original founders of commercial semiotics. Based in London, UK, she is a Fellow of the Market Research Society, and for 15 years has convened its Advanced Qualitative Methods Masterclass. She supplies brand and marketing strategy to businesses such as Unilever, P&G, Kraft, Nike and Diageo, as well as clients in specialized sectors such as pharmaceuticals and finance. A regular international conference speaker, she is the author of Using Semiotics in Marketing, also published by Kogan Page.
Inhaltsverzeichnis
Section - PART ONE: Case studies - semiotics in real-world retail; Chapter - 01: Semiotics will change your career in retail or retail marketing; Chapter - 02: How Unilever uses semiotics; Section - PART TWO: The present day; Chapter - 03: Desire; Chapter - 04: 'Premium, natural, sensational!' How to create meaning; Chapter - 05: Shopper needs and behaviour; Chapter - 06: Shopping and identity; Section - PART THREE: The future; Chapter - 07: The future of business; Chapter - 08: The future of consumers; Chapter - 09: The future of retail; Chapter - 10: The future of everything; Section - PART FOUR: You can do semiotics - tools for retailers; Chapter - 11: Fast answers to everyday questions; Chapter - 12: Tools for thinking - how to generate ideas using semiotics; Chapter - 13: Acknowledgements;
Details
Erscheinungsjahr: 2022
Rubrik: Sprachwissenschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781398603820
ISBN-10: 1398603821
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lawes, Rachel
Hersteller: Kogan Page Ltd
Maße: 236 x 157 x 22 mm
Von/Mit: Rachel Lawes
Erscheinungsdatum: 03.02.2022
Gewicht: 0,572 kg
Artikel-ID: 120130590
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