Understanding Corporate Communications

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Sprache: Englisch

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Beschreibung

With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate and introductory executive education courses in corporate communications.

Über den Autor

Dmytro Oltarzhevskyi is a Professor in the Department of Advertising and Public Relations in the Educational and Scientific Institute of Journalism at Taras Shevchenko National University of Kyiv, Ukraine.

Yevgen Zagorulko is a strategic communications management consultant in Kyiv, Ukraine and member of the Chartered Institute of Public Relations, UK.

Inhaltsverzeichnis

Foreword Introduction 1. Corporate Communications Theory 2. The Essence of Corporate Communications 3. Corporate Communications Directions 4. Corporate Communications Practice 5. Corporate Communications Channels Conclusion

Details

Erscheinungsjahr:	2025
Fachbereich:	Kommunikationswissenschaften
Genre:	Importe , Medienwissenschaften
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032777610
ISBN-10:	1032777613
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Oltarzhevskyi, Dmytro Zagorulko, Yevgen
Hersteller:	Routledge
Verantwortliche Person für die EU:	Taylor & Francis Verlag GmbH, Kaufingerstr. 24, D-80331 München, gpsr@taylorandfrancis.com
Maße:	229 x 152 x 17 mm
Von/Mit:	Dmytro Oltarzhevskyi (u. a.)
Erscheinungsdatum:	04.03.2025
Gewicht:	0,452 kg