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When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the most market-savvy social media networks.
When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the most market-savvy social media networks.
Chapter 2: The Role of Social Media Within Content Marketing
Chapter 3: Understanding Today's Social Networks
Chapter 4: Understanding Today's Format Types
Chapter 5: How to Craft Your Social Media Strategy
Chapter 6: How to Create Images for Social Media
Chapter 7: How to Leverage Video
Chapter 8: How to Leverage Chat Bots & Automation
Chapter 9: How to Leverage Paid Social Media
Chapter 10: How to Leverage Influencer Marketing
Chapter 11: How to Repurpose and Reuse Social Content
Chapter 12: How to Build Your Marketing Team
Chapter 13: How to Measure Success
Chapter 14: How to Iterate and Improve
Chapter 15: Glossary
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781599186740 |
| ISBN-10: | 1599186748 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Butow, Eric
Herman, Jenn Liu, Stephanie Robinson, Amanda Allton, Mike |
| Hersteller: | Entrepreneur Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 251 x 201 x 15 mm |
| Von/Mit: | Eric Butow (u. a.) |
| Erscheinungsdatum: | 25.08.2020 |
| Gewicht: | 0,454 kg |
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