Dr. Thomas Heinz Meitinger is a German and European patent attorney. He is the managing director of Meitinger Patentanwalts GmbH, a mediumsized patent law firm based in Munich. After studying electrical engineering in Karlsruhe, he initially worked as a development engineer. Later positions included roles as production manager and technical director in mediumsized companies. Dr. Meitinger regularly publishes scientific articles, writes specialist books on intellectual property law, and gives lectures on patent and trademark law. Dr. Meitinger holds the degrees Dipl.-Ing. (Univ.) and Dipl.-Wirtsch.-Ing. (FH). In addition, he holds the following master’s degrees: LL.M., LL.M., MBA, MBA, M.A., and [...].

Introduction.- Fundamentals of trademark law.- Word mark or word/figurative mark.- Life cycle of a trademark.- Effects of a trademark.- Finding a brand name.- Registrability.- Likelihood of confusion.- German trademark.- EU trademark.- International registration.- Filing a trademark.- Opposition to a trademark.- Cancellation of a trademark.- Trademark monitoring.- Trademark search.- Enforcing a trademark.- Requirement of use of a trademark.- Facelifting and relaunch.- Value of a trademark.- Using someone else's trademark.- eCommerce.- Managing a trademark portfolio.- Practical tips.