Described as 'the first leadership guru for the digital generation' and 'the freshest voice in leadership today', Emmanuel Gobillot is one of the world's foremost thinkers and authorities on leadership. Author of six UK and US bestselling books, and ranked among Europe's most soughtafter speakers, Emmanuel consults with CEOs and executives globally. A French national, he moved to the UK in 1985.

Acknowledgments. Introduction - The world does not need another leadership book. Part 1 - What. Rule 1 - You can succeed. Rule 2 - Line up your screws. Rule 3 - EST and ER do not spell value. Rule 4 - Leading is a moral act. Rule 5 - Authenticity is overrated. Part 2 - How. Rule 6 - Empathy is grossly overrated. Rule 7 - Only death demotivates. Rule 8 - Power up. Rule 9 - See and be seen. Rule 10 - Mind the fresh paint. Rule 11 - What gets measured never gets done. Rule 12 - Follow the money, not the fashion. Rule 13 - Everybody wins, or nobody wins. Rule 14 - "Both" is the only answer to "either/or" questions. Rule 15 - "It depends" is the answer to all other questions. Rule 16 - Leading is choosing. Part 3 - Why. Rule 17 - Enough > more. Rule 18 - Hired, mired, fired. Rule 19 - You are dispensable. Rule 20 - You will fail. Conclusion - Now it's over to you.