INTRODUCTION: WHAT WOULD JEFF DO?

Part I
Culture

idea
1 RESET YOUR CLOCKS:
Your Journey Will Not Be Short or a Straight Line
idea

2 MERCENARY OR MISSION DRIVEN?
Be Strategic and Honest in Your Obsession,
and Then Obsess to Win

idea
3 MOVE FORWARD TO GET BACK TO DAY 1:
Change the Culture of the Status Quo

idea
4 OBSESSED IS DIFFERENT:
Create Customer Obsession in Your Business

idea
5 DON'T GO ALONG TO GET ALONG:
The Risk Social Cohesion Poses to Achieving Hard Results

idea
6 DELIVER RESULTS:
Own Your Dependencies to Overcome and Succeed

idea
7 OWNERSHIP FOR EVERYONE:
Compensation Strategy to Drive Enterprise Optimization

idea
8 AVOID COUNTRY CLUBS:
Stay Hungry Even When You're Successful

idea
9 MAKE THE ELEPHANT DANCE:
Portfolio Strategy and Governance for Innovation

idea
10 YOU ARE THE CHIEF PRODUCT OFFICER:
The New Management Science of Being a Builder

idea
11 ARE YOU WILLING TO
BE MISUNDERSTOOD?
Lessons from Amazon's Biggest Innovations

idea
12 GET TO YES:
Finance, Tax, Legal, and HR Teams That Matter

idea
13 BLOW UP THE ORG CHART:
Don't Let Your Organizational Structure and
Titles Get in the Way

idea
14 GAMES FOR INNOVATION:
Spur Invention in Fun Ways

idea
15 THE DOOR DESK:
Forcing Innovation Through Frugality

Part II
Strategy

idea
16 INTRODUCTION TO
MISSION IMPOSSIBLE:
Being Digital

idea
17 EXPERIMENT, FAIL, RINSE, REPEAT:
Plan and Operate Your Experiments for Digital Success

idea
18 SO YOU WANT TO BE A PLATFORM?
Platform Strategy for the Rest of Us

idea

19 YES, YOU ARE A
TECHNOLOGY COMPANY:
Decentralize Your Way to Digital Greatness

idea
20 PIZZA FOR ALL!
The Magic of Small Autonomous Teams

idea

21 NEVER SAY NEVER:
Don't Let Past Positions Create a Trap

idea
22 [...]:
Next-Generation Operational Excellence

idea
23 OPW:
The Strategy of Other People's Work

idea
24 THE MAGIC OF FORCING FUNCTIONS:
Get These Right, and Your Teams Will Take Off

idea
25 WHAT'S YOUR FLYWHEEL?
Systems Thinking in Strategy Development

idea
26 WHY IS THIS SO HARD?
Innovate by Reducing Friction

idea
27 GRANTING CUSTOMERS
SUPERPOWERS:
Dreamy Businesses and Durable Needs

idea
28 THINK DIFFERENTLY:
Improve Your Questions for Disruption

idea
29 LAUNCH AND LEARN:
Business Expansion the Amazon Way

idea
30 DON'T GIVE AWAY THE
OPERATING SYSTEM:
Partners, Vendors, and Strategy

Part III
Business and Technology

idea
31 LIES, DAMN LIES, AND METRICS:
Use Metrics to Build a Culture of Accountability
and Customer Obsession

idea
32 PROCESS VERSUS BUREAUCRACY:
Create Processes That Scale

idea
33 DO THE MATH:
The Path to Automation and AI Starts with Formulas

idea
34 CUSTOMER EXPERIENCE MATTERS:
Design and Measure the Customer Experience to Win
idea

35 WHAT'S YOUR JUST
WALK OUT TECHNOLOGY?
Use the Internet of Things to Reinvent
Customer Experiences

idea
36 INFORMATION SECURITY MUST DIE:
Making Security Everyone's Job

idea
37 OP1:
The Painstaking Process of Planning

idea
38 STRATEGIC HEADCOUNT PLANNING:
Scaling and Innovating Through People Allocation

idea
39 ARCHITECTURE IS THE BUSINESS STRATEGY:
Win Through Technology and Architecture

idea
40 THE QUESTIONS YOU ASK:
Ask Your CIO These Questions-for Everyone's Benefit

idea
41 THE END OF ARTIFICIAL
ARTIFICIAL INTELLIGENCE:
Prepare for a Future of Machine Learning

Part IV
Approach and Execution

idea
42 ONE-WAY OR TWO-WAY DOOR?
Make Better and Faster Decisions

idea
43 RAISE THE BAR:
Avoid the Biggest Hiring Mistakes

idea
44 A NARRATIVE ABOUT NARRATIVES:
Ditch the PowerPoint and Gain Clarity

idea
45 THE FUTURE PRESS RELEASE:
Define the Future and Get Teams on Board

idea
46 FAQS:
Answer Others' Questions for Your Benefit

idea
47 WRITE THE USER MANUAL:
Start with the Customer and Work Backward

idea
48 YOU ARE WHAT YOU EAT:
Create Change Via the Executive Team Reading List

idea
49 FINANCE FOR FOOLS:
Free Cash Flow, Accounting, and Change

idea
50 THE LAST WORD ON BECOMING DIGITAL:
Trust

idea
50 PRINCIPLES ARE NOT A POSTER:
The Pursuit of Speed, Agility, and Digital Leadership

NOTES

INDEX