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Cover: 9781544531243 | Think like a Brand, Not a Bank | Allison Netzer (u. a.) | Buch | 2022
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Think like a Brand, Not a Bank
5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
Buch von Allison Netzer (u. a.)
Sprache: Englisch

24,50 €*

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Beschreibung
Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.

Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.

It's time to connect with customers and create meaningful experiences.

In Think like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you'll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.
Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.

Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.

It's time to connect with customers and create meaningful experiences.

In Think like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you'll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.
Über den Autor
Allison Netzer started her career at Dell, working across a range of cross-industry sales and marketing roles in the United States, India, and Japan. Over the past two decades, Allison has worked with brands like the Dallas Cowboys, Cisco, Southwest Airlines, and Aetna.
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 182
ISBN-13: 9781544531243
ISBN-10: 1544531249
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken mit Schutzumschlag
Einband: Gebunden
Autor: Netzer, Allison
High, Liz
Hersteller: Lioncrest Publishing
Maße: 222 x 145 x 14 mm
Von/Mit: Allison Netzer (u. a.)
Erscheinungsdatum: 30.08.2022
Gewicht: 0,382 kg
preigu-id: 122449202
Über den Autor
Allison Netzer started her career at Dell, working across a range of cross-industry sales and marketing roles in the United States, India, and Japan. Over the past two decades, Allison has worked with brands like the Dallas Cowboys, Cisco, Southwest Airlines, and Aetna.
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 182
ISBN-13: 9781544531243
ISBN-10: 1544531249
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken mit Schutzumschlag
Einband: Gebunden
Autor: Netzer, Allison
High, Liz
Hersteller: Lioncrest Publishing
Maße: 222 x 145 x 14 mm
Von/Mit: Allison Netzer (u. a.)
Erscheinungsdatum: 30.08.2022
Gewicht: 0,382 kg
preigu-id: 122449202
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