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Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing - two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing - two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
Andreas Bernard is Professor of Cultural Studies at Leuphana University of Lüneburg, Germany, and author of The Triumph of Profiling.
1. A Sign of the Times
2. Hashtags and the Dispersion of Statements
3. The Biography of a Symbol
4. Where Was the Keyword Before the Hashtag?
5. Venues of the Hashtag I: Political Activism
6. Venues of the Hashtag II: Marketing
7. Empowering and Levelling
Works Cited
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Medienwissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 220 |
| Inhalt: | Contents1. A Sign of the Times2. Hashtags and the Dispersion of Statements3. The Biography of a Symbol4. Where Was the Keyword Before the Hashtag?5. Venues of the Hashtag I: Political Activism6. Venues of the Hashtag II: Marketing7. Empowering and Levell |
| ISBN-13: | 9781509538942 |
| ISBN-10: | 1509538941 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bernard, Andreas |
| Übersetzung: |
Ross, Daniel
Pakis, Valentine A. |
| Hersteller: | John Wiley and Sons Ltd |
| Maße: | 188 x 125 x 12 mm |
| Von/Mit: | Andreas Bernard |
| Erscheinungsdatum: | 05.07.2019 |
| Gewicht: | 0,126 kg |
Andreas Bernard is Professor of Cultural Studies at Leuphana University of Lüneburg, Germany, and author of The Triumph of Profiling.
1. A Sign of the Times
2. Hashtags and the Dispersion of Statements
3. The Biography of a Symbol
4. Where Was the Keyword Before the Hashtag?
5. Venues of the Hashtag I: Political Activism
6. Venues of the Hashtag II: Marketing
7. Empowering and Levelling
Works Cited
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Medienwissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 220 |
| Inhalt: | Contents1. A Sign of the Times2. Hashtags and the Dispersion of Statements3. The Biography of a Symbol4. Where Was the Keyword Before the Hashtag?5. Venues of the Hashtag I: Political Activism6. Venues of the Hashtag II: Marketing7. Empowering and Levell |
| ISBN-13: | 9781509538942 |
| ISBN-10: | 1509538941 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bernard, Andreas |
| Übersetzung: |
Ross, Daniel
Pakis, Valentine A. |
| Hersteller: | John Wiley and Sons Ltd |
| Maße: | 188 x 125 x 12 mm |
| Von/Mit: | Andreas Bernard |
| Erscheinungsdatum: | 05.07.2019 |
| Gewicht: | 0,126 kg |
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