How do you pick a great domain name for your brand? How do you know if your domain name has premium value? How do you upgrade to a better domain name? Or how do you safely sell a high-value domain name?

Have you ever wondered:What makes a great domain name?
How do you buy a domain name that's not for sale?
How do you use a great domain name to raise Pre-Seed, Seed, Series A Funding?
What extension should you use for your domain name (i.e., .COM or .CO)?
How do you find out who owns a registered domain name?
How do you sell your premium domain name for top dollar?

These are the questions that The Essential Domain Name Handbook answers-along with all the questions you haven't even thought to ask.

In today's fast-paced digital market, nothing is more powerful-or valuable-than your name. And the best way for your brand to stand out above the crowd is your digital real estate: your domain name.

With two decades of hands-on experience as an investor and premium domain name broker, author David Clements has overseen seven-figure domain name transactions in over twenty languages and for high-profile brands.

Inside this comprehensive, step-by-step guide to domain names, you'll find extensive case studies and down-to-earth examples to boost your domain name strategy. Whether you are a founder looking to build a strong online brand, a corporate marketer looking to maximize business potential, or you need best practices for buying and selling domain names, you've come to the right place.

David Clements is the founder and CEO of [...], a domain name brokerage firm specializing in premium domain names. David is regularly consulted by brands looking to bolster their domain name strategy. It's because he has decades of practical experience, from consulting individuals, startup founders, and corporations on how to purchase high-value domain names that aren't for sale-to helping those same groups sell their high-value, premium domain names safely and for the most money possible.