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Cover: 9781541673496 | The Story Factor | Annette Simmons | Taschenbuch | Englisch | 2019
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The Story Factor
Inspiration, Influence, and Persuasion Through the Art of Storytelling
Taschenbuch von Annette Simmons
Sprache: Englisch

23,85 €*

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Beschreibung
"In this modern classic, Annette Simmons reminds us that the oldest tool of influence--storytelling--is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, The Story Factor showcases over one hundred examples of storytelling drawn from the frontlines of business and government, as well as parables from around the world. Whether you're writing a screenplay, announcing a corporate reorganization, or leading a charge against injustice, Simmons offers practical techniques--and illustrates how story can be used in ways that bullet points and directives can't. The Story Factor is essential reading for anyone who wants to become a more effective, motivating communicator." -- Back cover.
"In this modern classic, Annette Simmons reminds us that the oldest tool of influence--storytelling--is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, The Story Factor showcases over one hundred examples of storytelling drawn from the frontlines of business and government, as well as parables from around the world. Whether you're writing a screenplay, announcing a corporate reorganization, or leading a charge against injustice, Simmons offers practical techniques--and illustrates how story can be used in ways that bullet points and directives can't. The Story Factor is essential reading for anyone who wants to become a more effective, motivating communicator." -- Back cover.
Über den Autor
Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781541673496
ISBN-10: 1541673492
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Simmons, Annette
Auflage: 3rd edition
Hersteller: Basic Books
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 208 x 142 x 30 mm
Von/Mit: Annette Simmons
Erscheinungsdatum: 08.10.2019
Gewicht: 0,313 kg
Artikel-ID: 116763103
Über den Autor
Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781541673496
ISBN-10: 1541673492
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Simmons, Annette
Auflage: 3rd edition
Hersteller: Basic Books
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 208 x 142 x 30 mm
Von/Mit: Annette Simmons
Erscheinungsdatum: 08.10.2019
Gewicht: 0,313 kg
Artikel-ID: 116763103
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