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Cover: 9781591846215 | Insanely Simple | Ken Segall | Taschenbuch | Englisch | 2013
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Insanely Simple
Insanely Simple: The Obsession That Drives Apple's Success
Taschenbuch von Ken Segall
Sprache: Englisch

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Beschreibung
Simplicity isn't just a design principle at Apple-it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as "Think Different" and naming the iMac.

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

Segall brings Apple's quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you'll discover how companies that leverage this power can stand out from competitors-and individuals who master it can become critical assets to their organizations.

Simplicity isn't just a design principle at Apple-it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as "Think Different" and naming the iMac.

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

Segall brings Apple's quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you'll discover how companies that leverage this power can stand out from competitors-and individuals who master it can become critical assets to their organizations.

Über den Autor
KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.
Details
Empfohlen (von): 18
Erscheinungsjahr: 2013
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781591846215
ISBN-10: 1591846218
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Segall, Ken
Hersteller: Penguin Adult Hc/Tr
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 214 x 140 x 15 mm
Von/Mit: Ken Segall
Erscheinungsdatum: 30.04.2013
Gewicht: 0,365 kg
Artikel-ID: 131382801
Über den Autor
KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.
Details
Empfohlen (von): 18
Erscheinungsjahr: 2013
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781591846215
ISBN-10: 1591846218
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Segall, Ken
Hersteller: Penguin Adult Hc/Tr
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 214 x 140 x 15 mm
Von/Mit: Ken Segall
Erscheinungsdatum: 30.04.2013
Gewicht: 0,365 kg
Artikel-ID: 131382801
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