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The Smart Marketing Book
The Definitive Guide to Effective Marketing Strategies
Buch von Dan White
Sprache: Englisch

15,95 €*

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Beschreibung
In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Über den Autor
Dan White is a marketing connoisseur, established thought leader and independent brand consultant. He carries a 25-year career as CMO and methodology specialist within the Insights division of Kantar.
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781912555765
ISBN-10: 191255576X
Sprache: Englisch
Einband: Gebunden
Autor: White, Dan
Hersteller: LID Publishing
Maße: 180 x 121 x 18 mm
Von/Mit: Dan White
Erscheinungsdatum: 10.09.2020
Gewicht: 0,232 kg
Artikel-ID: 117931456
Über den Autor
Dan White is a marketing connoisseur, established thought leader and independent brand consultant. He carries a 25-year career as CMO and methodology specialist within the Insights division of Kantar.
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781912555765
ISBN-10: 191255576X
Sprache: Englisch
Einband: Gebunden
Autor: White, Dan
Hersteller: LID Publishing
Maße: 180 x 121 x 18 mm
Von/Mit: Dan White
Erscheinungsdatum: 10.09.2020
Gewicht: 0,232 kg
Artikel-ID: 117931456
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