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The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africa's largest emerging market, Nigeria. Drawing on the author's more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent.
The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.
The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africa's largest emerging market, Nigeria. Drawing on the author's more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent.
The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781463434298 |
| ISBN-10: | 1463434294 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kayode, Muyiwa |
| Hersteller: | AuthorHouse |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 7 mm |
| Von/Mit: | Muyiwa Kayode |
| Erscheinungsdatum: | 29.08.2011 |
| Gewicht: | 0,192 kg |
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Lieferzeit 1-2 Wochen