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managers and entrepreneurs searching
for ways to tackle issues they face in
terms of developing and delivering
services. The book focuses on service
organizations, but has a broad
interpretation of what services are.
It is directed at the business world and
combines inspirational text that is full of
examples, with the features of a useful
handbook of practical methods with
associated templates.
managers and entrepreneurs searching
for ways to tackle issues they face in
terms of developing and delivering
services. The book focuses on service
organizations, but has a broad
interpretation of what services are.
It is directed at the business world and
combines inspirational text that is full of
examples, with the features of a useful
handbook of practical methods with
associated templates.
Lucy Kimbell is Associate Fellow, Said Business School, University of Oxford, where she has been teaching strategic design and design thinking to MBAs since 2005. She also is a principal research fellow at Central Saint Martins, University of the Arts, London where she is developing an MBA.
As an academic researcher Lucy has published more than 25 journal articles, book chapters and essays on design thinking and service design. For many years, Lucy has taught design students at leading schools such as the Royal College of Art and Parsons The New School for Design. Her artwork has been exhibited internationally including at TED Global. Lucy has consulted for firms including Deutsche Bank, Vodafone, the BBC and numerous social enterprises through her work as fellow at The Young Foundation. Lucy originally studied Engineering Design and Appropriate Technology, and she has an MA Computing in Art and Design. Her PhD explores intersections between design and the social sciences.
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 240 S. |
| ISBN-13: | 9789063693534 |
| ISBN-10: | 9063693532 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kimbell, Lucy |
| Hersteller: | Laurence King |
| Verantwortliche Person für die EU: | BIS Publishers, Timorplein 46, ?-1094 CC Amsterdam, bis@bispublishers.com |
| Maße: | 241 x 187 x 25 mm |
| Von/Mit: | Lucy Kimbell |
| Erscheinungsdatum: | 21.10.2017 |
| Gewicht: | 0,724 kg |
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