SECTION 01: Introduction and Background
1. An Overview of Service-Dominant Logic - Robert F. Lusch & Stephen L. Vargo
2. Services in Society and Academic Thought: An Historical Analysis [Reprint] - Stephen L. Vargo & Fred W. Morgan
3. Why Service-Dominant Logic? - Stephen L. Vargo & Kaisa Koskela-Huotari
SECTION 02: Value Cocreation
4. Value Cocreation: Conceptualizations, Origins, and Developments - Janet McColl-Kennedy & Lilliemay Cheung
5. Value Cocreation: An Ecosystem Perspective - Pennie Frow & Adrian Payne
6. The Cocreation of Brands - Hope Schau, Albert M. Muñiz Jr. & Melissa Archpru Akaka
7. The Contextual Nature of Value and Value Cocreation - Anu Helkkula, Apramey Dube & Eric Arnould
SECTION 03: Service Exchange
8. Reframing Exchange: A Service-ecosystems Perspective - Melissa Archpru Akaka & Jennifer Chandler
9. Ethical Foundations for Exchange in Service Ecosystems - Patrick Murphy & Gene Laczniak
10. The Dynamic Context of Service Exchange: Rethinking Service Context from a Performativity Lens - Satoko Suzuki & Yutaka Yamauchi
11. How Service Exchange Drives Market (Re)Formation - Angeline Nariswari
SECTION 04: Service Ecosystems
12. Service Ecosystems: A Timely Worldview for a connected, digital and data-driven economy - Irene Ng & Susan Wakenshaw
13. Systems Behavior and Implications for Service-Dominant logic - Philip Godsiff, Roger Maull & Phil Davies
14. The Study of Service: From systems to ecosystems to ecology - Irene Ng, Paul Maglio, Jim Spohrer & Susan Wakenshaw
15. Service Systems, Networks and Ecosystems: Connecting the Dots Concisely from a Systems Perspective - Javier Reynoso, Sergio Barile, Marialuisa Saviano & Jim Spohrer
SECTION 05: Institutions and Institutional Arrangements
16. Institutions and Institutionalization - Michael Kleinaltenkamp
17. Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective - Ingo Karpen & Michael Kleinaltenkamp
18. Institutional Change in Service Ecosystems - Jaakko Siltaloppi & Heiko Wieland
19. Institutional Work for Value Co-creation: Navigating amid Power and Persistence - Jörg Sydow, Olivier Berthod & Markus Helfen
SECTION 06: Resources and Resource Integration
20. Resource Integration: Concepts and Processes - Linda Peters
21. The Sustainability of Service Ecosystems - Helge Löbler
22. Emergence of Novel Resources in Service Ecosystems - Kaisa Koskela-Huotari, Bo Edvardsson & Bård Tronvoll
23. Resource Integration Processes: The Dialectic of Presence and Absence - Linda Peters
SECTION 07: Actors and Practices
24. Analyzing service processes at the micro level: actors and practices - Hans Kjellberg, Suvi Nenonen & Karim Marini Thomé
25. Untangling the à priori differentiation of service exchanging actors - Daniela Corsaro & Lars-Gunnar Mattson
26. Using practice theory for understanding resource integration in S-D logic: a multinational study of leading-edge consumers - Oskar Korkman & Luis Araujo
27. Attending to actors and practices: implications for Service-Dominant logic - Hans Kjellberg
SECTION 08: Innovation
28. The need for a new innovation paradigm and the contribution of Service-Dominant Logic - Marja Toivonen & Kyoichi Kijima
29. A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation - Heiko Wieland, Stephen Vargo & Melissa Archpru Akaka
30. Enhancing the understanding of processes and outcomes of innovation: the contribution of effectuation to S-D logic - Valtteri Kaartemo, Christian Kowalkowski & Bo Edvardsson
31. A dynamic alternative to linear views on innovation - combining the approaches of practice theory and expansive learning - Cristina Mele & Tiziana Russo-Spena
SECTION 09: Midrange Theory
32. Advancing Knowledge about Service-Dominant Logic: The Role of Midrange Theory - Rod Brodie & Helge Löbler
33. Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm - Elina Jaakkola, Jodie Conduit & Julia Fehrer
34. Developing Midrange Theory for Emerging Markets: A Service-Dominant Logic Perspective - Jacqueline Pels & Cristina Mele
35. Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and beyond, in central marketing concepts - Peter Ekman & Jimmie Röndell
SECTION 10: Selected Applications
36. Extending Service-Dominant Logic - outside marketing and inside managerial practice - Kaj Storbacka
37. Extending innovation - from business model innovation to innovation in service ecosystems - Julia Jonas & David Sörhammar
38. Designing for Service: From Service-Dominant Logic to Design Practice (and vice versa) - Charlotta Windahl & Katarina Wetter-Edman
39. Service-dominant logic, service science and the role of robots as actors - Paul Maglio & Chiehyeon Lim
SECTION 11: Reflections and Prospects
40. Toward a Grand View of Service: The Role of Service-Dominant logic - Evert Gummesson
41. Backward and Forward - Stephen L. Vargo