Mr. Xinchuang Li was born in November 1964 at Yuncheng city of Shanxi Province, China. He is currently the President and Chief Engineer of the China Metallurgical Industry Planning and Research Institute (MPI), Vice Chairman of China Iron & Steel Association (CISA), Vice Director General of China Energy Conservation Association (CECA) as well as Director of the Technical Economics Branch of the Chinese Society for Metals, enjoying special allowance approved by the State Council, Professorate Senior Engineer and registered consulting engineer (investment). He received his bachelor's degree from Central South University in 1984 and master's degree from the University of Science and Technology Beijing in 1989. He was awarded an M.B.A. degree by Fordham University, USA, in 2001. Mr. Li has been employed by Shanxi Metallurgical Design Institute and the Department of Development Planning of the former Ministry of Metallurgical Industry.

Mr. Li has participated in and undertaken development planning for China's iron & steel industry from the "Eighth Five-Year Plan" to the "Thirteenth Five-Year Plan" and has been involved in development planning for several hundred domestic and overseas iron & steel enterprises, as well as early stage debates on key projects. He has participated in a number of international planning/consulting meetings and cooperation negotiations, which promoted China's iron & steel enterprises to accelerate the pace of globalization.

Reviews and analyzes the trends, challenges, and opportunities in the global and Chinese steel industries

Proposes strategic orientation and implementation measures for future development

Contends that high-quality development of the steel industry should be driven by innovation

Illustrates numerous practical cases, which provide specific ideas and implementation approaches