Sean Lane and Laura Adint

Chapter - 00: Introduction: The Revenue Operations Mindset Section - ONE: Build Your Knowledge Chapter - 01: When is it Time to Invest in RevOps? Chapter - 02: Know Your Numbers Chapter - 03: Know What Your Company Sells Section - TWO: Build Your Business Chapter - 04: The Importance of Operating Rhythms: The Routines, Meetings, and Cadences to Help You Hit Your Numbers Chapter - 05: Designing and Instrumenting the Customer Journey Chapter - 06: The Building Blocks of the Modern Tech Stack Chapter - 07: How to Make Internal Changes that Actually Stick Chapter - 08: The Art and Science of Forecasting Chapter - 09: Annual Planning and the Art of the "Fiscal Year Flip" Chapter - 10: Why Variable Compensation Design is Key to Incentivizing the Right Behavior Chapter - 11: Goal Setting in RevOps Chapter - 12: Data, Data, and More Data: The Evolution from Reporting to Insight to Prediction Chapter - 13: What Happens When Things Break: How to Look Around Corners and Plan for Your Own Mistakes Section - THREE: Build Your Partnerships Chapter - 14: Strategic Partner vs. Support Function: The Choice is Yours Chapter - 15: Go Beyond Sales: The Importance of Cross-Functional Relationships Chapter - 16: Get Your Partners Involved: Make Sure You Have Them "Crack an Egg" Chapter - 17: Designing Your Processes with the End User in Mind Chapter - 18: Blurred Lines: Where Does Training & Enablement Fit With a Revenue Operations Team? Section - FOUR: Build Your Team Chapter - 19: Staffing Your Team: What Makes a Good Revenue Operator? Chapter - 20: Choosing the Right Organizational Structure Chapter - 21: Management Philosophies: It's all about the People, Silly Chapter - 22: Speed Isn't Always the Answer: Slow is Smooth, Smooth is Fast Chapter - 23: Managing Expectations and Priorities: How to Say No Chapter - 24: Get Outside of Your 4 Walls: The Importance of Seeking Out Role Models Chapter - 25: Perfection is an Illusion: Instilling the "Better, Better, Never Done" Mentality