Sloan Newman: The Relationship Revolution

Cover: 9781606493144 | The Relationship Revolution | Mastering 1:1 Account-Based Management

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Sprache: Englisch

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Beschreibung

The Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns-they need meaningful, human-centered engagement with the accounts that matter most.
Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of "CMO of your accounts," build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.
Whether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.

Über den Autor

Sloan Newman is an award-winning marketing executive, strategist, and ABM leader whose work has influenced millions in pipeline across the globe. With 15 years leading demand generation, digital strategy, and marketing operations across AI and enterprise technology, he has been recognized by Forrester, B2B Marketing Awards, American Marketing Association, and multiple industry excellence awards as a team member. Sloan holds advanced degrees in Marking from France and the UK. He's known for his hands-on leadership and his core belief that ABM—done right—is the ultimate team sport. He lives in Charleston, SC, with his wife and dog.

Inhaltsverzeichnis

List of Figures........................................................................................vii

Foreword................................................................................................ix

Acknowledgments....................................................................................xi

Introduction.........................................................................................xiii

Chapter 1 The Soul of Strategic ABM................................................1

Chapter 2 The Strategic Pivot to 1:1 ABM.........................................7

Chapter 3 Designing the Bespoke Experience..................................31

Chapter 4 Identifying and Selecting Your Strategic Accounts...........57

Chapter 5 Deep Account Intelligence and Understanding................79

Chapter 6 Crafting the Bespoke Account Experience.......................97

Chapter 7 Implementing 1:1 ABM Operations..............................121

Chapter 8 Real-Life Success Stories and Lessons Learned...............147

Chapter 9 Measuring Impact and Scaling for the Future................171

Chapter 10 What Does It All Mean?................................................191

Bibliography........................................................................................195

About the Author.................................................................................199

Index..................................................................................................201

Details

Erscheinungsjahr:	2026
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781606493144
ISBN-10:	1606493140
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Newman, Sloan
Hersteller:	Business Expert Press
Verantwortliche Person für die EU:	Mare Nostrum Group B.V., Doelen 72, ?-4831 GR Breda, gpsr@mare-nostrum.co.uk
Maße:	229 x 152 x 12 mm
Von/Mit:	Sloan Newman
Erscheinungsdatum:	16.05.2026
Gewicht:	0,332 kg