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The Psychology of Pro-Environmental Communication
Beyond Standard Information Strategies
Taschenbuch von Christian A Klöckner
Sprache: Englisch

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Beschreibung
The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.
The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.
Über den Autor

CHRISTIAN A. KLØCKNER is Professor in Social Psychology at the Psychological Institute, Norwegian University of Science and Technology. He is the author of numerous books (published in German), articles and book chapters.

Zusammenfassung

First book to specifically focus on pro-environmental communication from a psychological standpoint

Analyses the challenges of communicating complex environmental problems such as climate change to the public

Environmental psychology is a growing, interdisciplinary area - great to have a book on this topic on the list

Inhaltsverzeichnis

Preface

1. What is Environmental Communication and Why is it Important?

2. Potential and Limitations of Environmental Communication

3. Understanding Communication - Insights from Theories of Communication

4. Decision models - What Psychological Theories Teach Us about People's Behaviour

5. Communication in Large Social Systems - How Information Spreads through Societies

6. Traditional and New Media - About Amplification and Negation

7. Target Group Segmentation - Why Knowing your Audience is Important

8. An Overview of Communication-Based Intervention Techniques

9. Promoting Pro-Environmental Behaviour in Groups and Organisations

10. Playing Good? - Environmental Communication through Games and Simulations

11. Rock Festivals, Sport Events, Theatre - Some Out-of-the-Ordinary Means of Environmental Communication

Details
Erscheinungsjahr: 2015
Fachbereich: Theoretische Psychologie
Genre: Psychologie
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Inhalt: x
271 S.
ISBN-13: 9781137348197
ISBN-10: 1137348194
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Klöckner, Christian A
Auflage: 2015 edition
Hersteller: Palgrave Macmillan
Palgrave MacMillan UK
Maße: 216 x 142 x 20 mm
Von/Mit: Christian A Klöckner
Erscheinungsdatum: 10.08.2015
Gewicht: 0,333 kg
Artikel-ID: 104898507
Über den Autor

CHRISTIAN A. KLØCKNER is Professor in Social Psychology at the Psychological Institute, Norwegian University of Science and Technology. He is the author of numerous books (published in German), articles and book chapters.

Zusammenfassung

First book to specifically focus on pro-environmental communication from a psychological standpoint

Analyses the challenges of communicating complex environmental problems such as climate change to the public

Environmental psychology is a growing, interdisciplinary area - great to have a book on this topic on the list

Inhaltsverzeichnis

Preface

1. What is Environmental Communication and Why is it Important?

2. Potential and Limitations of Environmental Communication

3. Understanding Communication - Insights from Theories of Communication

4. Decision models - What Psychological Theories Teach Us about People's Behaviour

5. Communication in Large Social Systems - How Information Spreads through Societies

6. Traditional and New Media - About Amplification and Negation

7. Target Group Segmentation - Why Knowing your Audience is Important

8. An Overview of Communication-Based Intervention Techniques

9. Promoting Pro-Environmental Behaviour in Groups and Organisations

10. Playing Good? - Environmental Communication through Games and Simulations

11. Rock Festivals, Sport Events, Theatre - Some Out-of-the-Ordinary Means of Environmental Communication

Details
Erscheinungsjahr: 2015
Fachbereich: Theoretische Psychologie
Genre: Psychologie
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Inhalt: x
271 S.
ISBN-13: 9781137348197
ISBN-10: 1137348194
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Klöckner, Christian A
Auflage: 2015 edition
Hersteller: Palgrave Macmillan
Palgrave MacMillan UK
Maße: 216 x 142 x 20 mm
Von/Mit: Christian A Klöckner
Erscheinungsdatum: 10.08.2015
Gewicht: 0,333 kg
Artikel-ID: 104898507
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