The Product Manager's Survival Guide, Seco...

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Beschreibung

A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword!

The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world.

Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. The Product Manager's Survival Guide, Second Edition includes:

.NEW tools to assess product management acumen

.NEW methodologies and tools for assessing and improving product strategy

.NEW and updated chapters on people, processes, and products that create unique customer experiences

.NEW ways to think about phased and agile product development

A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword!

.NEW tools to assess product management acumen

.NEW methodologies and tools for assessing and improving product strategy

.NEW and updated chapters on people, processes, and products that create unique customer experiences

.NEW ways to think about phased and agile product development

Über den Autor

Steven Haines is the founder of Sequent Learning Networks, a product management training and advisory firm, and The Business Acumen Institute, a training company devoted to business acumen excellence. He spent more than two decades in product leadership roles in major companies, and has advised senior leaders in major companies around the world to transform product and business management in their companies.

Inhaltsverzeichnis

INTRODUCTION
WELCOME TO THE SECOND EDITION OF
THE PRODUCT MANAGER'S SURVIVAL GUIDE

CHAPTER 1
INTRODUCTION TO PRODUCT MANAGEMENT

CHAPTER 2
UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND
ASSESSING YOUR PRODUCT MANAGEMENT ACUMEN

CHAPTER 3
NAVIGATING THE ORGANIZATION

CHAPTER 4
INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER

CHAPTER 5
WHO'S THE CUSTOMER?

CHAPTER 6
GARNERING INDUSTRY AND COMPETITOR INSIGHTS

CHAPTER 7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY
AND ROADMAPS

CHAPTER 8
AFTER STRATEGY: WHAT'S NEXT?

CHAPTER 9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS

CHAPTER 10
HARNESSING DATA AND RUNNING THE PRODUCT'S BUSINESS

CHAPTER 11
IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER

INDEX

Details

Erscheinungsjahr:	2019
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9781260135237
ISBN-10:	1260135233
Sprache:	Englisch
Einband:	Gebunden
Autor:	Haines, Steven
Auflage:	2. Auflage
Hersteller:	McGraw-Hill Education Ltd McGraw-Hill Education
Maße:	236 x 156 x 33 mm
Von/Mit:	Steven Haines
Erscheinungsdatum:	05.07.2019
Gewicht:	0,516 kg

Artikel-ID: 114943671