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The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.
The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.
Dr. Jan Y. Yang is the Senior Managing Director of Simon-Kucher & Partners' China Desk, where he oversees business development and project execution related to the firm's China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China. Dr. Yang holds a Ph.D. degree in management as well as an MBA degree from WHU - Otto Beisheim School of Management in Germany. Apart from his consulting work, he teaches courses on 'Hidden Champions and Pricing Strategy' for entrepreneurs, executives, and business students at leading institutions such as Tsinghua University (China) and Cheung Kong Graduate School of Business (China), among other institutions. He is the author of the book The Pricing Puzzle (2020).
Pricing is not what you think.- There is a solution to every pricing puzzle.- Let us get started.- Keep the ball rolling.- Maneuver shades of pricing.- Embark on the pricing journey
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Reihe: | Business Guides on the Go |
| Inhalt: |
xv
145 S. 4 s/w Illustr. 35 farbige Illustr. 145 p. 39 illus. 35 illus. in color. |
| ISBN-13: | 9783031520594 |
| ISBN-10: | 3031520599 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Yang, Jan Y. |
| Hersteller: |
Springer Nature Switzerland
Springer International Publishing Business Guides on the Go |
| Maße: | 216 x 153 x 14 mm |
| Von/Mit: | Jan Y. Yang |
| Erscheinungsdatum: | 28.02.2024 |
| Gewicht: | 0,333 kg |
Dr. Jan Y. Yang is the Senior Managing Director of Simon-Kucher & Partners' China Desk, where he oversees business development and project execution related to the firm's China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China. Dr. Yang holds a Ph.D. degree in management as well as an MBA degree from WHU - Otto Beisheim School of Management in Germany. Apart from his consulting work, he teaches courses on 'Hidden Champions and Pricing Strategy' for entrepreneurs, executives, and business students at leading institutions such as Tsinghua University (China) and Cheung Kong Graduate School of Business (China), among other institutions. He is the author of the book The Pricing Puzzle (2020).
Pricing is not what you think.- There is a solution to every pricing puzzle.- Let us get started.- Keep the ball rolling.- Maneuver shades of pricing.- Embark on the pricing journey
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Reihe: | Business Guides on the Go |
| Inhalt: |
xv
145 S. 4 s/w Illustr. 35 farbige Illustr. 145 p. 39 illus. 35 illus. in color. |
| ISBN-13: | 9783031520594 |
| ISBN-10: | 3031520599 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Yang, Jan Y. |
| Hersteller: |
Springer Nature Switzerland
Springer International Publishing Business Guides on the Go |
| Maße: | 216 x 153 x 14 mm |
| Von/Mit: | Jan Y. Yang |
| Erscheinungsdatum: | 28.02.2024 |
| Gewicht: | 0,333 kg |
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