The Practice of Market Research | Taschenbuch

Cover: 9781292331362 | The Practice of Market Research | An Introduction | Yvonne McGivern

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Beschreibung

Learn the techniques and tasks involved in designing and running a research project

The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research,

with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice.

Learn the techniques and tasks involved in designing and running a research project

The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research,

with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice.

Über den Autor

Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods

at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and

Social Research Practice.

Inhaltsverzeichnis

Foreword

About MRS

Preface

Guide to MRS Advanced Certificate syllabus learning outcomes

Acknowledgements

Part 1 Introducing market and social research

1. Research, data and insight
2. The practice of market and social research
3. Types of data and research

Part 2 Planning and designing research

4. Business problem and research problem
5. Research design
6. Writing a research brief
7. Writing a research proposal

Part 3 Secondary or existing data

8. Sources of existing data
9. Evaluating existing data

Part 4 Qualitative research

10. Qualitative research methods
11. Doing qualitative research
12. Analysing qualitative data

Part 5 Quantitative research

13. Methods of data collection
14. Sampling
15. Designing questionnaires
16. Understanding data
17. Analysing quantitative data
18. Data mining and data analytics

Part 6 Bringing it all together Managing and reviewing a project

20. Communicating the findings

Bibliography

Index

Details

Erscheinungsjahr:	2021
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292331362
ISBN-10:	1292331364
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	McGivern, Yvonne
Hersteller:	Pearson Education Limited
Maße:	242 x 188 x 25 mm
Von/Mit:	Yvonne McGivern
Erscheinungsdatum:	17.11.2021
Gewicht:	1,108 kg

Artikel-ID: 120259733