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The Power of Storytelling
Captivate, Convince, or Convert Any Business Audience UsingStories from Top CEOs
Taschenbuch von Jim Holtje
Sprache: Englisch

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Beschreibung
A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world's top business leaders.

The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of [...], often tells a story of setting up the company's first office in a converted garage.

The Power of Storytelling collects the best of these stories, which readers can use to strengthen their own communication. It's an easy-to-use reference for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful tool.

A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world's top business leaders.

The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of [...], often tells a story of setting up the company's first office in a converted garage.

The Power of Storytelling collects the best of these stories, which readers can use to strengthen their own communication. It's an easy-to-use reference for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful tool.

Über den Autor
Jim Holtje
Details
Erscheinungsjahr: 2011
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780735204607
ISBN-10: 0735204608
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Holtje, Jim
Hersteller: Penguin Publishing Group
Maße: 210 x 140 x 20 mm
Von/Mit: Jim Holtje
Erscheinungsdatum: 06.12.2011
Gewicht: 0,462 kg
Artikel-ID: 107775233
Über den Autor
Jim Holtje
Details
Erscheinungsjahr: 2011
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780735204607
ISBN-10: 0735204608
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Holtje, Jim
Hersteller: Penguin Publishing Group
Maße: 210 x 140 x 20 mm
Von/Mit: Jim Holtje
Erscheinungsdatum: 06.12.2011
Gewicht: 0,462 kg
Artikel-ID: 107775233
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