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The Power of Persuasion
Becoming a Merchant in the 18th Century
Taschenbuch von Lucas Haasis
Sprache: Englisch

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Beschreibung
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.
Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.
Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.
Über den Autor
Lucas Haasis is a postdoctoral researcher and the research coordinator of the UK-German Prize Papers Project ([...] He is also a lecturer of Early Modern History at the Carl von Ossietzky University of Oldenburg, Germany. His research focusses on 18th-century letter-writing practices, mercantile culture of the 18th century, materiality studies, and praxeological approaches in historiography and global microhistory.
Zusammenfassung
Ursprungsland: DE
Zolltarifnummer: 49019900
Details
Erscheinungsjahr: 2022
Fachbereich: Regionalgeschichte
Genre: Geschichte
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Seiten: 660
Reihe: Praktiken der Subjektivierung
Inhalt: 660 S.
ISBN-13: 9783837656527
ISBN-10: 3837656527
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Haasis, Lucas
Hersteller: transcript
Transcript Verlag
Abbildungen: 20 SW-Abbildungen
Maße: 238 x 156 x 46 mm
Von/Mit: Lucas Haasis
Erscheinungsdatum: 08.03.2022
Gewicht: 1,112 kg
preigu-id: 119729176
Über den Autor
Lucas Haasis is a postdoctoral researcher and the research coordinator of the UK-German Prize Papers Project ([...] He is also a lecturer of Early Modern History at the Carl von Ossietzky University of Oldenburg, Germany. His research focusses on 18th-century letter-writing practices, mercantile culture of the 18th century, materiality studies, and praxeological approaches in historiography and global microhistory.
Zusammenfassung
Ursprungsland: DE
Zolltarifnummer: 49019900
Details
Erscheinungsjahr: 2022
Fachbereich: Regionalgeschichte
Genre: Geschichte
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Seiten: 660
Reihe: Praktiken der Subjektivierung
Inhalt: 660 S.
ISBN-13: 9783837656527
ISBN-10: 3837656527
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Haasis, Lucas
Hersteller: transcript
Transcript Verlag
Abbildungen: 20 SW-Abbildungen
Maße: 238 x 156 x 46 mm
Von/Mit: Lucas Haasis
Erscheinungsdatum: 08.03.2022
Gewicht: 1,112 kg
preigu-id: 119729176
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