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Part One: Breaking Out of the Lab
Chapter 1: The Power of Experiments
Chapter 2: The Rise of Experiments in Psychology and Economics
Chapter 3: The Rise of Behavioral Experiments in Policymaking
Part Two: Experiments in the Tech Sector
Chapter 4: From the Behavioral Insights Team to [...]
Chapter 5: #AirbnbWhileBlack
Chapter 6: eBay's [...] Million Advertising Mistake
Chapter 7: Deep Discounts at Alibaba
Chapter 8: Shrouded Fees at StubHub
Chapter 9: Market-level Experiments at Uber
Chapter 10: The Facebook Blues
Part Three: Experimenting for the Social Good
Chapter 11: Behavioral Experiments for the Social Good
Chapter 12: Healthy, Wealthy, and Wise
Chapter 13: The Behavior Change for Good Project
Chapter 14: The Ethics of Experimentation
Chapter 15: A Final Case for Experiments and Some Concluding Lessons
Notes
Index
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780262542272 |
| ISBN-10: | 0262542277 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Luca, Michael
Bazerman, Max H |
| Hersteller: | MIT Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 225 x 150 x 12 mm |
| Von/Mit: | Michael Luca (u. a.) |
| Erscheinungsdatum: | 02.03.2021 |
| Gewicht: | 0,318 kg |
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