Michael Luca: The Power of Experiments

Cover: 9780262542272 | The Power of Experiments | Decision Making in a Data-Driven World

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Sprache: Englisch

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Über den Autor

Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate.
Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at Harvard Business School. He is the author of The Power of Noticing and the coauthor of Blind Spots, Negotiation Genius, and other books.

Inhaltsverzeichnis

Preface
Part One: Breaking Out of the Lab
Chapter 1: The Power of Experiments
Chapter 2: The Rise of Experiments in Psychology and Economics
Chapter 3: The Rise of Behavioral Experiments in Policymaking
Part Two: Experiments in the Tech Sector
Chapter 4: From the Behavioral Insights Team to [...]
Chapter 5: #AirbnbWhileBlack
Chapter 6: eBay's [...] Million Advertising Mistake
Chapter 7: Deep Discounts at Alibaba
Chapter 8: Shrouded Fees at StubHub
Chapter 9: Market-level Experiments at Uber
Chapter 10: The Facebook Blues
Part Three: Experimenting for the Social Good
Chapter 11: Behavioral Experiments for the Social Good
Chapter 12: Healthy, Wealthy, and Wise
Chapter 13: The Behavior Change for Good Project
Chapter 14: The Ethics of Experimentation
Chapter 15: A Final Case for Experiments and Some Concluding Lessons
Notes
Index

Erscheinungsjahr:	2021
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780262542272
ISBN-10:	0262542277
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Luca, Michael Bazerman, Max H
Hersteller:	MIT Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	225 x 150 x 12 mm
Von/Mit:	Michael Luca (u. a.)
Erscheinungsdatum:	02.03.2021
Gewicht:	0,318 kg