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The Portable MBA in Entrepreneurship
Buch von William D Bygrave (u. a.)
Sprache: Englisch

43,90 €*

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Beschreibung

For entrepreneurs with a vision, opportunities are everywhere. Even in tough economic times, more and more people are seizing the chance to get out of someone else's office and into their own. Success is by no means a guarantee, but there's no reward without risk. The Portable MBA in Entrepreneurship is designed to lower that risk.

This newly updated Fourth Edition equips entrepreneurs with the same knowledge and information taught to MBA candidates in top business schools. William Bygrave and Andrew Zacharakis lead an all-star team of professors, consultants, and entrepreneurs in bringing this bestselling business resource into step with today's entrepreneurial landscape with totally up-to-date case studies and examples. Plus, this edition includes access to the Portable MBA Online, which provides a wealth of handy forms, study guides, videos, presentations, and much more.

Starting a business is tough even in the best of times; here you'll find all the information you need to make sure your business makes it, including how to:

  • Recognize great entrepreneurial opportunities
  • Write a business plan and build your financial statements
  • Secure financing with venture capital or debt financing
  • Franchise your successful business
  • Manage a growing business
  • Protect your intellectual property
  • Sell a business when the time is right

As always, The Portable MBA in Entrepreneurship brings you the collective wisdom of some of the best minds in business and academia in plain, accessible language. This comprehensive, engaging resource offers a cutting-edge education in entrepreneurship at a cut-rate price.

For entrepreneurs with a vision, opportunities are everywhere. Even in tough economic times, more and more people are seizing the chance to get out of someone else's office and into their own. Success is by no means a guarantee, but there's no reward without risk. The Portable MBA in Entrepreneurship is designed to lower that risk.

This newly updated Fourth Edition equips entrepreneurs with the same knowledge and information taught to MBA candidates in top business schools. William Bygrave and Andrew Zacharakis lead an all-star team of professors, consultants, and entrepreneurs in bringing this bestselling business resource into step with today's entrepreneurial landscape with totally up-to-date case studies and examples. Plus, this edition includes access to the Portable MBA Online, which provides a wealth of handy forms, study guides, videos, presentations, and much more.

Starting a business is tough even in the best of times; here you'll find all the information you need to make sure your business makes it, including how to:

  • Recognize great entrepreneurial opportunities
  • Write a business plan and build your financial statements
  • Secure financing with venture capital or debt financing
  • Franchise your successful business
  • Manage a growing business
  • Protect your intellectual property
  • Sell a business when the time is right

As always, The Portable MBA in Entrepreneurship brings you the collective wisdom of some of the best minds in business and academia in plain, accessible language. This comprehensive, engaging resource offers a cutting-edge education in entrepreneurship at a cut-rate price.

Über den Autor

WILLIAM D. BYGRAVE, MA, DPHIL, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.

ANDREW ZACHARAKIS, BS, MBA, PHD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.

THE PORTABLE MBA SERIES, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.

Inhaltsverzeichnis
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii Preface to the Fourth Edition ix About the Contributors xi 1 The Entrepreneurial Process 1William D. Bygrave 2 Idea Generation 27Heidi M. Neck 3 Opportunity Recognition, Shaping, and Reshaping 53Andrew Zacharakis 4 Entrepreneurial Marketing 83Abdul Ali and Kathleen Seiders 5 Business Planning 109Andrew Zacharakis 6 Building Your Pro Forma Financial Statements 137Andrew Zacharakis 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161William D. Bygrave 8 Debt and Other Forms of Financing 197Joel M. Shulman 9 External Assistance for Start-ups and Small Businesses 225Elizabeth J. Gatewood and Carol McLaurin 10 Legal and Tax Issues 263Richard Mandel 11 Intellectual Property 297Kirk Teska and Joseph S. Iandiorio 12 Selling in an Entrepreneurial Context 329Mark P. Rice and H. David Hennessey 13 Beyond Start-up: Developing and Sustaining the Growing Organization 355Donna Kelley and Edward Marram 14 Franchising 385Steve Spinelli 15 Social Entrepreneurship 411Heidi M. Neck Glossary 437 Index 459
Details
Erscheinungsjahr: 2009
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 512 S.
ISBN-13: 9780470481318
ISBN-10: 0470481315
Sprache: Englisch
Herstellernummer: 14548131000
Einband: Gebunden
Autor: Bygrave, William D
Zacharakis, Andrew
Redaktion: Bygrave, William D.
Zacharakis, Andrew
Auflage: 4th edition
Hersteller: Wiley
John Wiley & Sons
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com
Maße: 260 x 183 x 32 mm
Von/Mit: William D Bygrave (u. a.)
Erscheinungsdatum: 01.12.2009
Gewicht: 1,139 kg
Artikel-ID: 101542499
Über den Autor

WILLIAM D. BYGRAVE, MA, DPHIL, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.

ANDREW ZACHARAKIS, BS, MBA, PHD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.

THE PORTABLE MBA SERIES, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.

Inhaltsverzeichnis
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii Preface to the Fourth Edition ix About the Contributors xi 1 The Entrepreneurial Process 1William D. Bygrave 2 Idea Generation 27Heidi M. Neck 3 Opportunity Recognition, Shaping, and Reshaping 53Andrew Zacharakis 4 Entrepreneurial Marketing 83Abdul Ali and Kathleen Seiders 5 Business Planning 109Andrew Zacharakis 6 Building Your Pro Forma Financial Statements 137Andrew Zacharakis 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161William D. Bygrave 8 Debt and Other Forms of Financing 197Joel M. Shulman 9 External Assistance for Start-ups and Small Businesses 225Elizabeth J. Gatewood and Carol McLaurin 10 Legal and Tax Issues 263Richard Mandel 11 Intellectual Property 297Kirk Teska and Joseph S. Iandiorio 12 Selling in an Entrepreneurial Context 329Mark P. Rice and H. David Hennessey 13 Beyond Start-up: Developing and Sustaining the Growing Organization 355Donna Kelley and Edward Marram 14 Franchising 385Steve Spinelli 15 Social Entrepreneurship 411Heidi M. Neck Glossary 437 Index 459
Details
Erscheinungsjahr: 2009
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 512 S.
ISBN-13: 9780470481318
ISBN-10: 0470481315
Sprache: Englisch
Herstellernummer: 14548131000
Einband: Gebunden
Autor: Bygrave, William D
Zacharakis, Andrew
Redaktion: Bygrave, William D.
Zacharakis, Andrew
Auflage: 4th edition
Hersteller: Wiley
John Wiley & Sons
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com
Maße: 260 x 183 x 32 mm
Von/Mit: William D Bygrave (u. a.)
Erscheinungsdatum: 01.12.2009
Gewicht: 1,139 kg
Artikel-ID: 101542499
Sicherheitshinweis