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25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management.
Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.
Part 1: Management
1. Change management: Kotter’s eight-step model
2. Cognitive biases in decision making
3. Emotional intelligence
4. Negotiating techniques: BATNA
5. 360-degree assessment
Part 2: Marketing
6. Multichannel marketing
7. The 4 Ps of marketing
8. Pricing strategies: dynamic pricing
9. Product life cycle
10. Segmentation and personalised marketing
Part 3: Strategy
11. The BCG growth–share matrix
12. Blue ocean strategy
13. Core competence and the resource-based view
14. Five forces analysis
15. Game theory: the prisoner’s dilemma
Part 4: Innovation and entrepreneurship
16. Design thinking
17. Disruptive innovation
18. The lean startup
19. Open innovation
20. Scenario planning
Part 5: Finance
21. Capital asset pricing model
22. Capital budgeting
23. Ratio analysis
24. Valuing the firm
25. Weighted average cost of capital
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 200 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292178899 |
| ISBN-10: | 1292178892 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Birkinshaw, Julian
Mark, Ken |
| Hersteller: | Pearson Education Limited |
| Maße: | 215 x 140 x 10 mm |
| Von/Mit: | Julian Birkinshaw (u. a.) |
| Erscheinungsdatum: | 17.01.2017 |
| Gewicht: | 0,26 kg |
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management.
Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.
Part 1: Management
1. Change management: Kotter’s eight-step model
2. Cognitive biases in decision making
3. Emotional intelligence
4. Negotiating techniques: BATNA
5. 360-degree assessment
Part 2: Marketing
6. Multichannel marketing
7. The 4 Ps of marketing
8. Pricing strategies: dynamic pricing
9. Product life cycle
10. Segmentation and personalised marketing
Part 3: Strategy
11. The BCG growth–share matrix
12. Blue ocean strategy
13. Core competence and the resource-based view
14. Five forces analysis
15. Game theory: the prisoner’s dilemma
Part 4: Innovation and entrepreneurship
16. Design thinking
17. Disruptive innovation
18. The lean startup
19. Open innovation
20. Scenario planning
Part 5: Finance
21. Capital asset pricing model
22. Capital budgeting
23. Ratio analysis
24. Valuing the firm
25. Weighted average cost of capital
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 200 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292178899 |
| ISBN-10: | 1292178892 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Birkinshaw, Julian
Mark, Ken |
| Hersteller: | Pearson Education Limited |
| Maße: | 215 x 140 x 10 mm |
| Von/Mit: | Julian Birkinshaw (u. a.) |
| Erscheinungsdatum: | 17.01.2017 |
| Gewicht: | 0,26 kg |
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