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25 Need-to-Know MBA Models
Taschenbuch von Julian Birkinshaw (u. a.)
Sprache: Englisch

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25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Über den Autor

Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management.

Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

Inhaltsverzeichnis

Part 1: Management

1. Change management: Kotter’s eight-step model

2. Cognitive biases in decision making

3. Emotional intelligence

4. Negotiating techniques: BATNA

5. 360-degree assessment

Part 2: Marketing

6. Multichannel marketing

7. The 4 Ps of marketing

8. Pricing strategies: dynamic pricing

9. Product life cycle

10. Segmentation and personalised marketing

Part 3: Strategy

11. The BCG growth–share matrix

12. Blue ocean strategy

13. Core competence and the resource-based view

14. Five forces analysis

15. Game theory: the prisoner’s dilemma

Part 4: Innovation and entrepreneurship

16. Design thinking

17. Disruptive innovation

18. The lean startup

19. Open innovation

20. Scenario planning

Part 5: Finance

21. Capital asset pricing model

22. Capital budgeting

23. Ratio analysis

24. Valuing the firm

25. Weighted average cost of capital

Details
Erscheinungsjahr: 2017
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 200
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781292178899
ISBN-10: 1292178892
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Birkinshaw, Julian
Mark, Ken
Hersteller: Pearson Education Limited
Maße: 215 x 140 x 10 mm
Von/Mit: Julian Birkinshaw (u. a.)
Erscheinungsdatum: 17.01.2017
Gewicht: 0,26 kg
preigu-id: 102733855
Über den Autor

Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management.

Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

Inhaltsverzeichnis

Part 1: Management

1. Change management: Kotter’s eight-step model

2. Cognitive biases in decision making

3. Emotional intelligence

4. Negotiating techniques: BATNA

5. 360-degree assessment

Part 2: Marketing

6. Multichannel marketing

7. The 4 Ps of marketing

8. Pricing strategies: dynamic pricing

9. Product life cycle

10. Segmentation and personalised marketing

Part 3: Strategy

11. The BCG growth–share matrix

12. Blue ocean strategy

13. Core competence and the resource-based view

14. Five forces analysis

15. Game theory: the prisoner’s dilemma

Part 4: Innovation and entrepreneurship

16. Design thinking

17. Disruptive innovation

18. The lean startup

19. Open innovation

20. Scenario planning

Part 5: Finance

21. Capital asset pricing model

22. Capital budgeting

23. Ratio analysis

24. Valuing the firm

25. Weighted average cost of capital

Details
Erscheinungsjahr: 2017
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 200
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781292178899
ISBN-10: 1292178892
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Birkinshaw, Julian
Mark, Ken
Hersteller: Pearson Education Limited
Maße: 215 x 140 x 10 mm
Von/Mit: Julian Birkinshaw (u. a.)
Erscheinungsdatum: 17.01.2017
Gewicht: 0,26 kg
preigu-id: 102733855
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