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ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Pharmaceutical Product Consultant at Eli Lilly and Company, Indianapolis, Indiana.
Introduction.
PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.
Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen, et al.).
Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C. Miller).
Telephoning Your Way to Compelling Value Propositions (G. Castellion).
Focusing NPD Research on Customer-Perceived Value (C. Miller and D. Swaddling).
PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.
Product Champions: Crossing the Valley of Death (S. Markham).
Managing Product Development Teams Effectively (R. Leenders, et al.).
Decision Making: The Overlooked Competency in Product Development (M. Deck).
How to Assess and Manage Risk in NPD Programs: A Team Based Approach (G. Githens).
PART 3: PROCESS OWNER TOOLS.
Capturing Employee Ideas for New Products (C. Gorski and E. Heinekamp).
Lead User Research and Trend Mapping (L. Meadows).
Technology Stage Gate(TM): A Structured Process for Managing High Risk New Technology Projects (G. Ajamian and P. Koen).
Universal Design: Principles for Driving Growth into New Markets (J. Mueller and M. Story).
PART 4: PORTFOLIO TOOLS.
Portfolio Management: Fundamental to New Product Success (R. Cooper, et al.).
Assessing the Health of New Product Portfolio Management: A Metric for Assessment (R. Meltzer).
Risk Management: The Program Manager's Perspective (D. Dunham).
Process Modeling in New Product Development (P. Bunch and G. Blau).
The PDMA Glossary for New Product Development.
Index.
| Erscheinungsjahr: | 2002 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Technik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Buch |
| Seiten: | 480 |
| Inhalt: |
VIII
472 S. |
| ISBN-13: | 9780471206118 |
| ISBN-10: | 0471206113 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Redaktion: |
Belliveau, Paul
Griffin, Abbie Somermeyer, Stephen |
| Herausgeber: | Paul Belliveau/Abbie Griffin/Stephen Somermeyer |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 240 x 161 x 30 mm |
| Von/Mit: | Paul Belliveau (u. a.) |
| Erscheinungsdatum: | 18.04.2002 |
| Gewicht: | 0,886 kg |
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Pharmaceutical Product Consultant at Eli Lilly and Company, Indianapolis, Indiana.
Introduction.
PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.
Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen, et al.).
Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C. Miller).
Telephoning Your Way to Compelling Value Propositions (G. Castellion).
Focusing NPD Research on Customer-Perceived Value (C. Miller and D. Swaddling).
PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.
Product Champions: Crossing the Valley of Death (S. Markham).
Managing Product Development Teams Effectively (R. Leenders, et al.).
Decision Making: The Overlooked Competency in Product Development (M. Deck).
How to Assess and Manage Risk in NPD Programs: A Team Based Approach (G. Githens).
PART 3: PROCESS OWNER TOOLS.
Capturing Employee Ideas for New Products (C. Gorski and E. Heinekamp).
Lead User Research and Trend Mapping (L. Meadows).
Technology Stage Gate(TM): A Structured Process for Managing High Risk New Technology Projects (G. Ajamian and P. Koen).
Universal Design: Principles for Driving Growth into New Markets (J. Mueller and M. Story).
PART 4: PORTFOLIO TOOLS.
Portfolio Management: Fundamental to New Product Success (R. Cooper, et al.).
Assessing the Health of New Product Portfolio Management: A Metric for Assessment (R. Meltzer).
Risk Management: The Program Manager's Perspective (D. Dunham).
Process Modeling in New Product Development (P. Bunch and G. Blau).
The PDMA Glossary for New Product Development.
Index.
| Erscheinungsjahr: | 2002 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Technik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Buch |
| Seiten: | 480 |
| Inhalt: |
VIII
472 S. |
| ISBN-13: | 9780471206118 |
| ISBN-10: | 0471206113 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Redaktion: |
Belliveau, Paul
Griffin, Abbie Somermeyer, Stephen |
| Herausgeber: | Paul Belliveau/Abbie Griffin/Stephen Somermeyer |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 240 x 161 x 30 mm |
| Von/Mit: | Paul Belliveau (u. a.) |
| Erscheinungsdatum: | 18.04.2002 |
| Gewicht: | 0,886 kg |
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