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Cover: 9781472413444 | The Irrational Consumer | Enrico Trevisan | Buch | Englisch | 2013
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The Irrational Consumer
Applying Behavioural Economics to Your Business Strategy
Buch von Enrico Trevisan
Sprache: Englisch

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Beschreibung
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
Über den Autor
Enrico Trevisan, a recognised expert in pricing and behavioural economics, is Partner at Simon-Kucher & Partners, the world leader in price consulting. Author of Value Pricing, Selbstbindung: Ein vernachlÿssigtes Phÿnomen in der Strategieforschung and a number of articles focused on behavioural economics, strategy and marketing, he is in high demand as a conference speaker around the world. Enrico Trevisan studied Political Science at the University of Turin, he holds a Master Degree in Business Research from the University of Munich and a Ph.D. also from the University of Munich in Strategic Management and Organizational Theory, with a focus on Behavioural Economics.
Inhaltsverzeichnis
Introduction; Chapter 1 The Loss of Rationality; Chapter 2 A Passion for Deals; Chapter 3 The Sense of Possession; Chapter 4 An Embarrassment of Riches; Chapter 5 Sunk Costs and Re-Emerging Costs; Chapter 6 Divide and Rule; Chapter 7 Money Games; Chapter 8 Ulysses, The Sirens and The Challenge of Self Control; Chapter 9 Mind Games;
Details
Erscheinungsjahr: 2013
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781472413444
ISBN-10: 147241344X
Sprache: Englisch
Einband: Gebunden
Autor: Trevisan, Enrico
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 240 x 161 x 13 mm
Von/Mit: Enrico Trevisan
Erscheinungsdatum: 28.09.2013
Gewicht: 0,411 kg
Artikel-ID: 133484906
Über den Autor
Enrico Trevisan, a recognised expert in pricing and behavioural economics, is Partner at Simon-Kucher & Partners, the world leader in price consulting. Author of Value Pricing, Selbstbindung: Ein vernachlÿssigtes Phÿnomen in der Strategieforschung and a number of articles focused on behavioural economics, strategy and marketing, he is in high demand as a conference speaker around the world. Enrico Trevisan studied Political Science at the University of Turin, he holds a Master Degree in Business Research from the University of Munich and a Ph.D. also from the University of Munich in Strategic Management and Organizational Theory, with a focus on Behavioural Economics.
Inhaltsverzeichnis
Introduction; Chapter 1 The Loss of Rationality; Chapter 2 A Passion for Deals; Chapter 3 The Sense of Possession; Chapter 4 An Embarrassment of Riches; Chapter 5 Sunk Costs and Re-Emerging Costs; Chapter 6 Divide and Rule; Chapter 7 Money Games; Chapter 8 Ulysses, The Sirens and The Challenge of Self Control; Chapter 9 Mind Games;
Details
Erscheinungsjahr: 2013
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781472413444
ISBN-10: 147241344X
Sprache: Englisch
Einband: Gebunden
Autor: Trevisan, Enrico
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 240 x 161 x 13 mm
Von/Mit: Enrico Trevisan
Erscheinungsdatum: 28.09.2013
Gewicht: 0,411 kg
Artikel-ID: 133484906
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