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Cover: 9781789631937 | The insiders' guide to advertising | Craig Mawdsley (u. a.) | Buch
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The insiders' guide to advertising
How the business of advertising really works
Taschenbuch von Craig Mawdsley (u. a.)
Sprache: Englisch

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Beschreibung
Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works. The book covers agencies, clients, media channels, new technology, how advertising works, the culture of advertising, the ethics of advertising and the future of the advertising industry.
The book will be indispensable for anyone considering a career in advertising, studying marketing or advertising, or simply the casual reader keen to understand how this fascinating industry works to shape our world.
Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works. The book covers agencies, clients, media channels, new technology, how advertising works, the culture of advertising, the ethics of advertising and the future of the advertising industry.
The book will be indispensable for anyone considering a career in advertising, studying marketing or advertising, or simply the casual reader keen to understand how this fascinating industry works to shape our world.
Über den Autor
Craig Mawdsley and Bridget Angear are consulting strategists who have worked together for 15 years. They have been named London's #1 strategists six times (a unique achievement), as well as driving their strategy department to multiple Cannes Effectiveness Grand Prix, IPA Effectiveness Agency of the year and APG Creative Strategy Agency of the year awards.
Craig began with a Business degree from Bath University joining Saatchi & Saatchi as a graduate before 16 years at AMV BBDO. Bridget studied Economics at Reading University before joining J Walter Thompson and then joining Craig at AMV.
They now run the independent strategy consultancy, Craig + Bridget.
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 124
ISBN-13: 9781789631937
ISBN-10: 1789631939
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Mawdsley, Craig
Angear, Bridget
Hersteller: The Choir Press
Maße: 203 x 127 x 7 mm
Von/Mit: Craig Mawdsley (u. a.)
Erscheinungsdatum: 12.03.2021
Gewicht: 0,142 kg
preigu-id: 119678392
Über den Autor
Craig Mawdsley and Bridget Angear are consulting strategists who have worked together for 15 years. They have been named London's #1 strategists six times (a unique achievement), as well as driving their strategy department to multiple Cannes Effectiveness Grand Prix, IPA Effectiveness Agency of the year and APG Creative Strategy Agency of the year awards.
Craig began with a Business degree from Bath University joining Saatchi & Saatchi as a graduate before 16 years at AMV BBDO. Bridget studied Economics at Reading University before joining J Walter Thompson and then joining Craig at AMV.
They now run the independent strategy consultancy, Craig + Bridget.
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 124
ISBN-13: 9781789631937
ISBN-10: 1789631939
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Mawdsley, Craig
Angear, Bridget
Hersteller: The Choir Press
Maße: 203 x 127 x 7 mm
Von/Mit: Craig Mawdsley (u. a.)
Erscheinungsdatum: 12.03.2021
Gewicht: 0,142 kg
preigu-id: 119678392
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