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Cover: 9780578808758 | How To Write An Inspired Creative Brief, 3rd Edition | Howard Ibach
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How To Write An Inspired Creative Brief, 3rd Edition
A creative's advice on the first step of the creative process
Taschenbuch von Howard Ibach
Sprache: Englisch

21,70 €*

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Lieferzeit 4-7 Werktage

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Beschreibung
Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.
Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.
Über den Autor
Howard Ibach is the author of the critically acclaimed graphic textbook How To Write An Inspired Creative Brief, 2nd edition, which is ranked No. 1 on [...]'s "10 Advertising Books You Absolutely Must Read." He joined the faculty of the Association of National Advertisers' School of Marketing in January 2017, and travels the country leading workshops that provoke client-side marketers with his radically sane insights on the Creative Brief.

He was an award-winning advertising copywriter and creative director for 26 years. His specialties were long-form direct response and radio. He worked for legacy shops Ogilvy One, DDB Direct, Wunderman, J. Walter Thompson, and Team One, among many others.

Howard earned his BA from the University of Tampa and an AM from Brown University. He is an essayist, college educator and public speaker. He volunteers at InsideOUT Writers,
Inc., a nonprofit organization dedicated to empowering incarcerated youth. He lives in Los Angeles.
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 142
ISBN-13: 9780578808758
ISBN-10: 0578808757
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Ibach, Howard
Auflage: 3. Auflage
Hersteller: JuJu Books
Maße: 229 x 152 x 9 mm
Von/Mit: Howard Ibach
Erscheinungsdatum: 15.12.2020
Gewicht: 0,217 kg
preigu-id: 119501149
Über den Autor
Howard Ibach is the author of the critically acclaimed graphic textbook How To Write An Inspired Creative Brief, 2nd edition, which is ranked No. 1 on [...]'s "10 Advertising Books You Absolutely Must Read." He joined the faculty of the Association of National Advertisers' School of Marketing in January 2017, and travels the country leading workshops that provoke client-side marketers with his radically sane insights on the Creative Brief.

He was an award-winning advertising copywriter and creative director for 26 years. His specialties were long-form direct response and radio. He worked for legacy shops Ogilvy One, DDB Direct, Wunderman, J. Walter Thompson, and Team One, among many others.

Howard earned his BA from the University of Tampa and an AM from Brown University. He is an essayist, college educator and public speaker. He volunteers at InsideOUT Writers,
Inc., a nonprofit organization dedicated to empowering incarcerated youth. He lives in Los Angeles.
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 142
ISBN-13: 9780578808758
ISBN-10: 0578808757
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Ibach, Howard
Auflage: 3. Auflage
Hersteller: JuJu Books
Maße: 229 x 152 x 9 mm
Von/Mit: Howard Ibach
Erscheinungsdatum: 15.12.2020
Gewicht: 0,217 kg
preigu-id: 119501149
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