Zur Startseite gehen
0,00 €*
Cover: 9781400213221 | Covert Cows and Chick-fil-A | Steve Robinson | Taschenbuch | Paperback
Dekorationsartikel gehören nicht zum Leistungsumfang.
Covert Cows and Chick-fil-A
How Faith, Cows, and Chicken Built an Iconic Brand
Taschenbuch von Steve Robinson
Sprache: Englisch

18,70 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Aktuell nicht verfügbar

Kategorien:
Beschreibung
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
Über den Autor
Steve Robinson served executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981-2015. He now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy. A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur. He holds an associate degree in business administration from Faulkner State Junior College, a bachelor of science in marketing from Auburn University, and a master's in advertising from Medill School of Journalism at Northwestern University. Steve and his wife, Dianne, live in Atlanta. They have two children and four grandchildren.
Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 242
ISBN-13: 9781400213221
ISBN-10: 1400213223
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Robinson, Steve
Hersteller: Thomas Nelson
Maße: 213 x 140 x 14 mm
Von/Mit: Steve Robinson
Erscheinungsdatum: 10.08.2022
Gewicht: 0,342 kg
Artikel-ID: 117852380
Über den Autor
Steve Robinson served executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981-2015. He now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy. A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur. He holds an associate degree in business administration from Faulkner State Junior College, a bachelor of science in marketing from Auburn University, and a master's in advertising from Medill School of Journalism at Northwestern University. Steve and his wife, Dianne, live in Atlanta. They have two children and four grandchildren.
Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 242
ISBN-13: 9781400213221
ISBN-10: 1400213223
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Robinson, Steve
Hersteller: Thomas Nelson
Maße: 213 x 140 x 14 mm
Von/Mit: Steve Robinson
Erscheinungsdatum: 10.08.2022
Gewicht: 0,342 kg
Artikel-ID: 117852380
Warnhinweis

Ähnliche Produkte

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...