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Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years' standing, he's advised everything from Fortune 500 companies to small start-ups. He's a globally experienced keynote speaker, author of the book Goodvertising (2012) and a columnist for Adweek and several other publications. Thomas's belief is simple: change begins with you!
Introduction: Change begins with who?
1: Me is the new mass
2: Catalysts of the good life
3: Motivation: the untold story
4: The Arrow towards a better you
5: The transformative promise
6: If not you, then who?
7: The business case: if not now, when? 8: Pass the steering wheel
9: The five transformative market forces 10: A transformative platform
11: Unlocking the potential of all people
12: It's time to...
Appendix
References
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Volkswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 282 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367242695 |
| ISBN-10: | 0367242699 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kolster, Thomas |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 233 x 157 x 22 mm |
| Von/Mit: | Thomas Kolster |
| Erscheinungsdatum: | 10.06.2020 |
| Gewicht: | 0,456 kg |
Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years' standing, he's advised everything from Fortune 500 companies to small start-ups. He's a globally experienced keynote speaker, author of the book Goodvertising (2012) and a columnist for Adweek and several other publications. Thomas's belief is simple: change begins with you!
Introduction: Change begins with who?
1: Me is the new mass
2: Catalysts of the good life
3: Motivation: the untold story
4: The Arrow towards a better you
5: The transformative promise
6: If not you, then who?
7: The business case: if not now, when? 8: Pass the steering wheel
9: The five transformative market forces 10: A transformative platform
11: Unlocking the potential of all people
12: It's time to...
Appendix
References
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Volkswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 282 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367242695 |
| ISBN-10: | 0367242699 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kolster, Thomas |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 233 x 157 x 22 mm |
| Von/Mit: | Thomas Kolster |
| Erscheinungsdatum: | 10.06.2020 |
| Gewicht: | 0,456 kg |
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