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Beschreibung
Utilize new technologies to meet your customers' needs and help them on their purchasing journeys in this increasingly digital era.
Utilize new technologies to meet your customers' needs and help them on their purchasing journeys in this increasingly digital era.
Über den Autor
Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She is consistently ranked as one of the top retail industry influencers and was recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.
Prior to joining Eagle Eye Solutions as Head of Industry Insight, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights. She has a Master's Degree in English Literature and Language from the University of Oxford.
Prior to joining Eagle Eye Solutions as Head of Industry Insight, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights. She has a Master's Degree in English Literature and Language from the University of Oxford.
Inhaltsverzeichnis
- Chapter - 00: Introduction;
- Chapter - 01: How consumers shop – needs, missions and journeys;
- Chapter - 02: Sensing the needs of customers;
- Chapter - 03: Understanding multichannel customer missions;
- Chapter - 04: Facilitating omnichannel customer journeys;
- Chapter - 05: Meeting customers where they are;
- Chapter - 06: The evolution of the store as media;
- Chapter - 07: Doing more to be sustainable with less;
- Chapter - 08: Balancing the human touch with automation;
- Chapter - 09: Conclusion;
Details
| Erscheinungsjahr: | 2026 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781398627925 |
| ISBN-10: | 1398627925 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Knights, Miya |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 17 mm |
| Von/Mit: | Miya Knights |
| Erscheinungsdatum: | 29.09.2026 |
| Gewicht: | 0,483 kg |