Laurel J Delaney: Exporting | Taschenbuch

Cover: 9781484221921 | Exporting | The Definitive Guide to Selling Abroad Profitably | Buch

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Sprache: Englisch

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Über den Autor

Laurel J. Delaney is founder and president of GlobeTrade, a management consulting company that helps entrepreneurs and small businesses go global. The United States Small Business Administration has recognized Delaney as a world-renowned global small business expert by naming her the Illinois Exporter of the Year. She is the author of Start and Run a Profitable Exporting Business as well as numerous articles that have appeared in international and scholarly publications such as The Wall Street Journal and The Conference Board. Delaney runs the Global Small Business Blog, which is ranked No. 1 in the world for entrepreneurs and small businesses interested in going global, and hosts the annual Global Small Business Forum in Chicago. She runs Women Entrepreneurs GROW Global and is the [...] Import & Export expert, a charter member and board member by appointment of the World Entrepreneurship Forum, a member of the International Council for Small Business, andthe Chicago Chapter Chair for the Women Presidents' Organization. Delaney's passion for going global goes back to 1985, when she first started her business. Since then, she has devoted more than 60,000 hours of work in the area-from consulting to writing to teaching. Ms. Delaney holds a Bachelor of Arts degree in Advertising from Columbia College Chicago and a Master in Business Administration from Lake Forest Graduate School of Management.

Zusammenfassung

Provides readers with the hands-on knowledge and tools they need to export goods and services

Shows how to use social media and social networking to get new business-no matter where in the world it comes from

Fuels export growth for experienced and inexperienced entrepreneurs and small business owners

Inhaltsverzeichnis

Part I Building Your Foundations for Exporting.- Chapter 1 Are You Ready to Export?.- Chapter 2 Writing an Export Business Plan.- Chapter 3 Prepping For Exports.- Chapter 4 The Human Side of an Export Enterprise.- Part II Creating and Using Online Marketing Platforms.- Chapter 5 Online Fundamentals.- Chapter 6 Creating a Social Media and Networking Presence.- Chapter 7 Using e-Commerce and Social Media Sites as Stepping Stones to Export Success.- Chapter 8 The E-Commerce Connectivity Craze.- Chapter 9 The Mobile World at Work.- Chapter 10 Marketing Your Business Worldwide.- Part III Mapping Out Your Export Journey.- Chapter 11 Choosing a Product to Export.- Chapter 12 Exploring Your Territory.- Chapter 13 Preparing and Adapting Your Product for the Export Marketplace.- Chapter 14 Preparing Your Service for Export.- Chapter 15 Web Design with the World in Mind.- Part IV Developing Sales and Distribution Capabilities.- Chapter 16 Finding Cross-Border Customers.- Chapter 17 Methods of Exporting.- Part V Managing the Transaction.- Chapter 18 Transport, Logistics, and Fulfillment Options.- Chapter 19 Pricing and Preparing Quotations.- Chapter 20 Getting Paid.- Chapter 21 Booking, Marking, Labeling, and Insuring.- Chapter 22 Documentation, Export Licensing, and Other Procedures.- Part VI Keep Building Your Business.- Chapter 23 In Pursuit of Exceptional Export Service.- Chapter 24 Cross-Cultural Learning.- Part VII The Export Journey.- Chapter 25 Global Ethics.- Chapter 26 International Business Travel and Security Tips.- Chapter 27 Women Business Owners.- Chapter 28 New Challenging Frontiers in Emerging Markets.- Chapter 29 The Top Ten Export Business Markets.- Part VIII Export Mastery.- Chapter 30 Export Success.- Chapter 31 Essential Keys to Export Success.

Erscheinungsjahr:	2016
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xxi 585 S. 3 s/w Illustr. 7 farbige Illustr. 585 p. 10 illus. 7 illus. in color.
ISBN-13:	9781484221921
ISBN-10:	1484221923
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Delaney, Laurel J
Auflage:	2nd edition
Hersteller:	Apress Apress L.P.
Maße:	235 x 155 x 32 mm
Von/Mit:	Laurel J Delaney
Erscheinungsdatum:	19.10.2016
Gewicht:	0,914 kg

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